The most popular word in the business world recently is "Internet thinking". "Internet thinking" is like a mouth-watering martial arts secret book, which can turn decay into magic, whether it is millet, af essential oil, or Huang Taiji, who sells pancakes, all claim that he has won a huge victory with Internet thinking. So what exactly is "Internet thinking"?
Some people think that Internet thinking is user psychology and behavior orientation, brand priority and preconception, killer application in-depth experience, seed user viscosity formation, word-of-mouth transmission until avalanche, and open innovation industry collaboration. Naturally, each industry and everyone will have a different understanding of Internet thinking, once this thinking is integrated into the development of the industry and business operation, its impact on the industry may be subversive, and the enterprise may also become the leader of the industry.
According to Zhihu's brainstorming of "Internet thinking", netizens believe that Internet thinking should be a more diverse concept, involving different aspects, and different people may have different focuses when using the concept.
True Internet thinking should include the following elements: 1. Convenience; 2. Free of charge; 3. User experience; 4. Data thinking; 5. Openness; 6. Sharing; 7. Innovation-driven.
Based on the above conclusions, if you want to quickly improve your Internet thinking, you have to read the following ten good books, which will help you become a leader in the Internet era.
1. "The Age of Big Data"
Big data is the source of people's new cognition and new value; Big data is also a way to change markets, organizations, and government-citizen relations. Victor believes that the core of big data is prediction. This core represents three shifts in our analysis of information. The first shift is that in the era of big data, we can analyze more data, sometimes even all the data related to a particular phenomenon, instead of relying on random sampling. The second change is that there is so much data being studied that we are no longer keen on precision. The third shift is facilitated by the first two, that we are no longer keen on finding cause and effect.
2. "Free"
A business model can dominate the future market or squeeze the current market - this is not an impossible thing in our modern economic society. "Free" is such a business model, which represents the future of business in the digital network era. In "Free", Chris Anderson believes that the new type of "free" is not a marketing trick that takes out of the left pocket and goes in the right pocket, but a new type of excellence that reduces the cost of goods and services to zero. In the 20th century, "free" was a powerful sales tool, and in the 21st century it has become a new economic model.
3. Article 11 of the Internet Business Regulations
In the 21st century, the most important question for business around the world is: How will we respond to the Internet? The most qualified people in the United States to answer this question are Ai Reese and Laura Reese. As the world's most well-known marketing strategists, the two authors have made building an Internet brand, the most challenging issue in today's marketing, suddenly clear and simple.
After reading this book, you will know that the Internet cannot be used as a business or as a medium for brands; Interactivity is the most important element of a website; Using a generic name as an Internet brand is a dead end; There is no way out on the Internet for the second brand in the category.
4. "Platform Strategy"
The essence of the platform business model is to create a perfect "ecosystem" with strong growth potential. It has a unique sophisticated specification and mechanism system, which can effectively stimulate interaction between multiple groups and achieve the vision of platform enterprises. Looking at many companies around the world that have redefined their industrial structure, we often find that the key to their success is to establish a good "platform ecosystem", connect two or more groups, and bend and break the existing industrial chain.
Once one group in the platform ecosystem grows due to increased demand, the demand of the other group will also grow. In this way, a virtuous circle is established, and the parties who communicate through this platform will also promote each other's infinite growth. To achieve strategic goals through the platform model, including the expansion of scale and the improvement of the ecosystem, and even to confront competitors, and even dismantle the status quo of the industry and reshape the market pattern.
5. "O2O: The Business Revolution in the Mobile Internet Era"
2012 is the first year of O2O, whether it is mature traditional enterprises, e-commerce enterprises in full swing, or enterprises related to people's livelihood represented by telecommunications, banking, entertainment, etc., they are exploring and practicing the O2O model, because O2O breeds a highly innovative business model. "O2O: The Business Revolution in the Mobile Internet Era" is the first book on O2O in China, which not only describes the concept of O2O, its application in various industries, and the future development trend, but also systematically expounds and interprets how various industries can use O2O to successfully realize the transformation and upgrading of business models. It not only analyzes the huge role of O2O in marketing, payment and consumer experience, but also empirically summarizes O2O's product design, O2O organization construction and organizational culture, and O2O operation.
6. "Big Data Marketing: Targeting Customers"
Today, everything we do is generating data, and it's huge. Every time you browse the web, search, or surf the Internet on your smartphone, billions of bytes of data are added, and this increment is growing. This amount of data can help us better understand and predict customer behavior.
The best news is that we no longer need to be math or statistics or even rely on expensive modeling software to analyze our customers. A revolution is taking place in the field of data analytics. It seems that overnight, the methods and tools for mining these "big data" have become extremely simple, and the price is no longer high.
7. "WeChat Marketing and Operation"
It is based on the latest version of WeChat, from the perspective of strategy, methods, skills and practices and other perspectives of WeChat's marketing and operation in detail, all content is the crystallization of industry experience, aiming to provide valuable reference for enterprises to use WeChat.
8. "Learning to Ask Questions"
In an era surrounded by a flood of information, all kinds of problems will be encountered at every moment, ranging from world economic development trends to decisions in personal life. In the face of the views peddled by others - they are keen to make you believe that this is a "fact", you obviously think something is wrong, but it is difficult to find a breakthrough to refute it for a while, are you lazy to receive the information without thinking? Or do you ask key questions so that the differing arguments are immediately clear and the true form of the liar is exposed?
In the face of opinions that are completely different from yours, do you only want to listen to views with values similar to your own, and the party is the same but different? Or can you control your emotional impulses and make rational judgments?
9. "Big Data Transformation: Let Customer Data Drive Profit Running"
Can credit card companies really predict in advance whether a couple in question will divorce? Of course! Gone are the days when all the information businesses need is at their fingertips, marketers are gone, and data analytics has made it easy to predict customer behavior. As businesses around the world struggle against customer costs for a long time, as data analytics pioneers like Google, Amazon, and Walmart have demonstrated, companies that intelligently transform data will succeed.
10. "Social Dividend"
In social networks such as WeChat, Weibo, and QQ space, social dividends (users, traffic and revenue) are very eye-catching and attractive. But bonuses are also very stingy, and there are only a handful of websites and apps that can earn social bonuses. This phenomenon is puzzling.
Open platforms are the best point of view to observe social networks. In 2010, after the author was transferred to work on Tencent's Weibo open platform, a huge amount of data can be seen every day. If we arrange these data and excellent cases one by one, we will find that they can be summarized into three basic origins: "information", "relationship chain", and "flow". WeChat, Weibo, QQ space are all included, and other social networks are also included. |
Posted on 11/27/2014 11:48:40 PM
|
|
|
