Tragic: Alibaba and Tmall blocked JD.com on Double 11

For the upcoming oneDouble ElevenOf course, Ali is not idle, but they have done something else outside of work.

Right nowBlue Whale TMTbroke the news thatAlibaba is preparing to "block" JD.com on Double 11, that is, the former has obtained the registered trademark of "Double 11" and authorized Tmall to use the trademark exclusively, and any other company or institution is not allowed to use it.

Judging from the actual query results, Alibaba has really registered "Double Eleven" as a trademark (registration number: 10136470, 10136420), and what's more interesting is that Tmall blocked JD.com's "Double 11" advertisements, which must cancel all advertisements about "Double 11".