Google AdSense Event: The Global Premium Advertising Standard will be officially implemented on July 9th, which is a notice to see when you log in to AdSense today!
Global standard for premium advertising. Google Chrome will support the Premium Ads standard globally starting July 9. If you don't meet the criteria, your ads may be filtered out on Chrome.
So what impact will this global high-quality advertising standard have on our webmasters in the future? Let's discuss what is a non-compliant advertisement! Here it becomes a low-quality advertisement!
Poor quality advertising includes:: Pop-up ads, auto-playing sound ads (such as game ads with sound before a certain degree), and ads that cover the screen very large.
In fact, since the end of last year, Google Chrome has blocked some ads with a poor experience, but last year Google only tested it in North America and Europe.
According to the announcement of the Benign Advertising Alliance, the alliance will promote the standard of positive advertising to all regions of the world from July 9 and block those ads that do not meet the requirements.
Google Chrome will also sync the Benign Advertising Alliance's plan on July 9, and users will automatically block low-quality ads without any action.
But this is not a subs服装:
Although Google's promotion of benign advertising is actually to avoid global blocking, at least for now, it is not a subsion for ADBlock blocking tools. According to the benign advertising alliance program, only the ad network that participates in the alliance is subject to standard control, and the ad network is free to choose whether to join the alliance or not. If the ad network itself does not join the alliance, it naturally does not need to enforce benign standards, and Google Chrome will not block by default. However, Google Chrome will still automatically block particularly bad advertisements, such as ads with sound, camouflaged play buttons, interstitial pop-ups, etc.
impact
In fact, for webmasters who only use Google AdSense, there is no need to worry, AdSense will definitely only provide high-quality advertising, and for the use of Baidu, Sogou, 360 and other alliance ads, then we need to block or trim some of the ads to meet the global high-quality advertising standards! This will inevitably affect your income! But we also need to follow the actual operation according to the proportion of browser visits! After all, this standard only affects the use of Google Chrome!
But only for high-quality content, high-quality ads are a good thing, and spam ads in the junk may be blocked.
Audience
As long as your users are using Chrome, it will matter as long as your site has ads.
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Posted on 7/4/2019 10:12:56 AM
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