In recent years, domestic AdSense publishers need to go over the wall to check the background, which is very troublesome, and even I have less to check the background. In the past two days, when I was trying to generate new ad units (AMP-specific ad code, sticky floating ad code, content matching ad code, etc.) in the AdSense background, I happened to see an additional "ad balance" option in the menu.
Check out the help documentation "Optimize ad balancing on your site - focus on your best-performing ads" (requires flipping the wall), which is excerpted below:
https://support.google.com/adsense/answer/7215246?hl=zh-Hans
We know it's hard to strike a balance between improving your website's user experience and retaining and increasing revenue. Ad balancing can help you show fewer ads to users, especially those that generate the least revenue, and understand how this affects your revenue.
Typically, most of your revenue comes from relatively small ad impressions. Showing only the ads that generate the most revenue for you can improve the overall experience of your website with minimal revenue drops.
example
Let's say you want your site to show only 70% of potential ads instead of the default 100%. You can adjust the slider on the "Ad balance" page to set the ad fill rate to 70%. Ad fill rate refers to how often we fill available ad units on your website with ads. A 70% ad fill rate means that we'll populate your ad units with the highest bidding ad up to 70% of the time. You can now see the impact on your revenue in the Estimated Revenue field.
Keep in mind that we analyze your website traffic to predict how changing your ad fill rate will affect your revenue. If your website is low in traffic, our predictions of your revenue behavior may not accurately reflect your earnings over time. For example, let's say your website typically receives about 100 ad requests per week, but only one of them brings high-value ads. Since a significant portion of your revenue comes from this ad, our revenue forecasts may lean in this direction. As your traffic increases over time, these high-value ads reduce data skew, so our revenue forecasts become more accurate.
How to set ad balance
To set up ad balance, follow these steps:
1. Sign in to your AdSense account.
2. If you are not already signed in, select Enable the new AdSense user interface.
3. In the left navigation panel, click My Ads.
4. Click on the ad balance.
5. On the "Ad Balance" page, adjust the slider to reduce the number of ads and see the impact of this action on revenue.
6. Click Apply.
We'll now populate your ad unit with the highest bid at the new ad fill rate you set.
Ad Balance FAQs
I've turned on the AdSense Lab to reduce ad impressions. Is it necessary for me to reduce the number of ads on my site again?
Not necessary. If you've previously turned on the Reduce ad impressions lab, you don't need to do anything. We'll use the ad fill rate that your account uses in the lab on your Ad balance page.
What happens to an ad unit when you remove an ad?
When we remove an ad, your ad unit will appear blank.
I searched for "AdSense advertising balance" on the Internet with Baidu, and it seems that there are really very few publishers in China. A search for "AdSense Ad Balance" in Google can get a lot of relevant information, all of which started in January this year, and also found "Introducing "Ad balance" - focus on your best-performing ads (https://adsense.googleblog.com/2 ... -focus-on-your.htmlThis official Google blog post. Some discuss that units with fewer display ads can be filled with fallback ads, which allows for more revenue opportunities.
Blindly adding ad code to get the most revenue is not a good idea, and if it seriously affects the user experience, it will only backfire. Measuring with technology and making decisions in the way of artificial intelligence will be the trend of the future, and I like this new feature of Google. According to the Google blog, fewer ads can generally bring more visits, so as long as 1% of the number of visits can make up for the -1% gap in revenue, and more visits can bring more revenue.
Supplement: After setting the ad balance, I observed for a period of time, and from the AdSense background data, the number of ad impressions decreased significantly, but the unit price increased, and the total revenue remained basically unchanged. But there is a problem, the advertisement is not 100% displayed, it is inconvenient for us to modify and debug the advertisement to see the effect, I set it to 100% again.
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Posted on 3/13/2019 9:37:34 AM
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