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Taobao Tmall Double 11 sales exceeded 90 billion, and Ma Yuncheng defeated JD.com and Suning [Picture] In 2015, Taobao's Double 11 transaction volume exceeded 90 billion yuan at more than 11 o'clock. Among them, wireless transactions accounted for 68%, and 232 countries and regions participated in the transaction. Alibaba has once again set a new world record for single-day transactions on a single e-commerce platform, and China's Singles' Day has become the world's largest online shopping event. The top five loser cities are Guangdong, Zhejiang, Jiangsu, Shanghai, and Beijing. The largest consumption counties are: Kunshan, Jiangsu, Yiwu, Zhejiang, Cixi, Shuangliu, Sichuan, and Changshu, Jiangsu. After the opening of this year's Tmall Double 11 Shopping Carnival for 1 minute and 12 seconds, the transaction volume rushed to 1 billion yuan, accounting for 81.82% of the wireless terminal; After the opening 12 minutes and 28 seconds, the transaction volume rushed to 10 billion yuan, accounting for 74.83% of the wireless transaction volume. The latest news on Taobao and Tmall Double 11 transaction sales: it has exceeded 71.9 billion, and there is a significant lack of stamina How much is Alibaba going to do this year on Double 11? 80 billion? 85 billion? Or 100 billion? This morning, Alibaba Chairman Jack Ma seemed to have given the answer, and his gesture was hinting at 90 billion yuan.
In addition to Jack Ma, Alibaba Group CEO Xiaoyaozi and Tmall head Xing Crazy also gave similar gestures. Although Alibaba did not give a clear target for the total turnover of Double 11 this year, the industry generally speculates that it will be more than 80 billion.
However, judging from the gestures, Jack Ma and others may be expressing that Double 11 has entered its seventh year. This happens to be in line with the special report on the "seven-year itch" of Double 11 prepared by Yibang Power Network.
The love-hate Double 11 is about to usher in its seventh year, and in the past six years, Double 11 has accompanied choppers, merchants, and couriers through climaxes again and again, and has also set a series of crazy numbers and legends. On the occasion of the 7-year itch of Double 11, Ebang Power Network will take you to review the story behind the Double 11 data in the past 6 years, and predict and welcome this year's carnival together.
Shocking: Which data against the sky shocked you the most?
Since 2009, the story of Double 11 has begun, year after year, non-stop:
In 2009
This year, Double 11 was just born. As the debut of Double 11, there was no carnival afterwards, it seemed a bit deserted, and only its creator, Taobao, was playing. There are only 27 participating brands, but sales exceed 50 million. The first place in single-store sales was won by the Jack Jones flagship store, which recorded 5 million sales in one day, shocking many brand merchants. Since then, Double 11 has slowly become a festival and began its carnival road.
In 2010
After the first year of testing, by 2010, Double 11 had gradually shown its charm, with 711 participating stores and sales of 936 million yuan. This year, the term "Tao brand" began to become popular. Of the 181 brands with sales of more than 1 million, 28 are Tao brands.
This year, the top two single-store sales were Boyang Home Textiles and Jack Jones, both with sales of more than 20 million. Still in this year, due to the sharp increase in Double 11 orders, there were problems such as logistics explosion.
In 2011
Two years later, on Double 11, the participating merchants and platforms have become more familiar and mature. This year's Double 11, a total of 2,200 stores participated. On Double 11 this year, Tmall sold 3.36 billion, and Taobao and Tmall cut a total turnover of 5.2 billion. There are 3 stores with a turnover of more than 40 million, and 38 stores with a turnover of more than 10 million. It was also from this year that a large number of merchants realized that e-commerce has slowly become an important channel for product sales.
In 2012
It's Double 11 again, and since this year, Double 11 has actually become a national shopping carnival, with major platforms competing to participate and achieve fruitful results. This year, the total sales of Alipay on Tmall and Taobao reached 19.1 billion yuan, including 13.2 billion on Tmall and 5.9 billion on Taobao.
This year, more than 10,000 stores participated, and the sales of Jack Jones, Camel Apparel and Quanyou Home Furnishing all exceeded 100 million. This year, JD.com's website traffic increased by more than 200% compared with usual, and in the three days from November 10th to 12th, JD.com's sales exceeded 2.5 billion; Suning.com's full-day orders exceeded 1.7 million orders on Double 11. It was also this year that major e-commerce giants began to try new marketing methods, and pre-sales were born.
In 2013
Compared with 2012, the total sales of Taobao + Tmall reached 35.018 billion yuan on Double 11 in 2013, exceeding 19.1 billion in 2012 in only 13 hours. This year, Xiaomi became the biggest dark horse, with Xiaomi's mobile phone flagship store taking the lead in selling more than 100 million yuan, and Haier's second single-store sales also conveyed confidence to offline traditional home appliance brands. This year, the mobile terminal began to emerge. In 2014 In 2014, Alibaba went public, and this year's Double 11 was of great significance to Alibaba. But judging from the results, Ali is also very face-to-face. From the perspective of the market, Taobao and Tmall sold 57.112 billion yuan throughout the day, and wireless transactions reached 24.3 billion. At the merchant level, 10 brands such as Xiaomi, Huawei, Haier, Uniqlo, Lin's Wood, and Handu Clothing House have sales of more than 100 million, and it seems that the daily sales of more than 100 million yuan have become commonplace.
Rural e-commerce has sprung up, and the turnover of rural mobile e-commerce trading treasure is 110 million. At the beginning of internationalization, users from 199 countries and regions participated in the Tmall Double 11 Bloody Battle. O2O probe, 28 department store groups, 317 stores, and 1,111 restaurants opened special sessions. In 2015 This year is the 7th year of the birth of Double 11, and like marriage, Double 11 will enter the 7-year itch. When everything is dull. Both consumers and merchants are familiar with it, and even begin to feel a little burnout. So what kind of story will there be on Double 11 this year? Will there be new surprises and gameplay? Perhaps the 80 billion turnover predicted by Alibaba may or may not happen. | 
Posted on 11/12/2015 10:03:20 AM
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