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In 2015, Taobao and Tmall's Double 11 turnover reached more than 91.2 billion yuan

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Posted on 11/12/2015 9:58:59 AM | | | |
In the early morning, the 2015 "Double Eleven" Global Carnival officially came to an end, and the final transaction volume of Tmall also reached a record 91.217 billion yuan! There are 232 participating countries and regions, of which the wireless transaction volume is 62.6 billion yuan, accounting for 68.67% of the wireless trade! Alibaba once again set a new world record for single-day transactions on a single e-commerce platform.
This year's Double 11 transactions are particularly hot. It took Tmall less than 12 hours to break through last year's Double 11 full-day transaction volume of 57.1 billion yuan.
The top five cities in the loser provinces and cities are Guangdong, Zhejiang, Jiangsu, Shanghai, and Beijing.
The largest consumption counties are: Kunshan, Jiangsu, Yiwu, Zhejiang, Cixi, Shuangliu, Sichuan, and Changshu, Jiangsu.
The United States became the country with the most overseas purchases.
Since Tmall first created 1111 in 2009ShoppingSince the festival, this day every year has become a veritable national shopping feast. According to Daniel Zhang, CEO of Alibaba Group, at 8 p.m. on the 10th, the number of visits to Taobao on mobile phones has reached nearly 130 million, exceeding the highest peak of Double 11 last year.
In the blink of an eye in the past 7 years, the single-day turnover of Tmall Double 11 has increased from 52 million to 91.2 billion, and this number has changed a thousandfold at the time of the seven-year itch.
However, the booming transaction volume did not boost e-commerce stock prices. Recently, e-commerce stock prices have been sluggish. Yesterday, e-commerce led the decline in Chinese concept stocks, and Alibaba fell intraday, pushed up by the strong performance of trading volume, and finally barely closed up; JD.com and others closed down. , the current decline has narrowed, down 2.7%.
Although more data confirms the gratifying transaction volume of Double Eleven, capital market investors do not appreciate it. Alibaba, JD.com and other stock prices opened higher and moved lower on Wednesday, indicating that investors are still cautious. Alibaba fell 4% intraday on Wednesday, and the stock prices of JD.com, Jumei Youpin and Vipshop also performed sluggishly.





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