Engaged in the e-commerce industry for nearly 10 years, from the initial rise of Taobao to the current hundreds of families, e-commerce has facilitated tens of millions of households and changed the living habits of many people. The beginning of the development of e-commerce is full of the most primitive nature of human beings, there are no rules and no laws, due to the lag of national laws, e-commerce has become a place outside the law, and earning the greatest profit through the least cost is the essence of business activities. At the beginning of the rise of e-commerce, there were not so many rules, and there were always many loopholes to grab illegal profits, such as swiping orders.
Taobao created the 18 Luohan to increase sales and popularity by taking orders with each other, this is the earliest brushing order, since 2008, after the rise of Taobao, the swiping is still the help of acquaintances, transfer and remittance are not as convenient as now, can only slowly improve the sales evaluation ranking for their own store in this way. Taobao needs to make the whole cake bigger, so it allows this behavior, resulting in a barbaric growth in brushing orders from 2011 to 2015.
During the period, all kinds of routines emerged one after another, relatives and friends helped to brush the order in advance, and did not need money to give some small gifts, slowly everyone was swiping the order, this amount could not meet the demand, everyone was brushing, but the ranking kept falling, this is not good, tomorrow more brushes. Gradually, the swiping is not limited to relatives and friends, and professional order placers and order platforms have begun to appear, and the crazy road of brushing orders has begun, the commission is basically 1%, and the payment of 100 yuan for an order is a 5 yuan hard work fee for brushing hands, and a commission of 5 yuan for placing orders. Hello, hello everyone, the store performance has improved, Taobao's volume has become larger, thanks to the traffic dividend at the beginning of the rise of e-commerce, everyone is doing well, at this time the brushing order is quite normal, there is no phenomenon of not giving the principal commission to run away.
However, with the continuous increase in costs, the disappearance of traffic dividends, the need for Taobao to go public, and the geometric growth of the cost of obtaining traffic, the previous advertising fee clicks were 0.5 yuan to now 2 yuan or more. At this time, the swiping order has become very prosperous, of course, because the commission has increased, before swiping 100 yuan, the merchant needs to pay 10 yuan commission and commission and 3-5 yuan of express fee and Tmall tip point 5.5 yuan, the total cost of swiping an order is 18.5-20.5 yuan, looking at not much, swiping 10 orders a day is only 205 yuan, 30 orders are still cost-effective, throwing away the amount of swiping orders, the daily turnover is 3,000 yuan, deducting miscellaneous expenses, it is still profitable every day.
Everyone is working hard to swipe orders, and the formal e-commerce operation routines are no longer played, so the atmosphere has become bad. The demand has increased, the commission has also increased, and the amount of brushing orders is not satisfied with 100 yuan or 200 yuan, and it has begun to brush large amounts. Why, the ranking is high, the higher the ranking, the more traffic there is, the more transactions. So now it is 10,000 yuan, so the cost has risen sharply, the commission is 1% brushing 50 orders 50, the express fee is 5 yuan, the Huabei credit card handling fee is 100, Tmall Mall is 550, and the cost of an order is 755 yuan. 10 orders a day is no longer 30 orders, but 5, 6 orders or even less. According to the good situation, the total transaction amount of 5 orders is 50,000 yuan, and the gross profit margin is 50% and the gross profit is 25,000 yuan. After deducting the cost of brushing orders, it is 7,550 yuan, which is 17,450 yuan, and then deducting 10% for delivery, packaging and installation, the net profit of 5,000 yuan is 12,450 yuan, and the profit of 12,450 yuan per day does not include warehouse office rent, water, electricity, and labor costs.
Barely maintaining expenses is still a bit profitable, but below this conversion ratio of 10 orders and 5 orders, then this store is losing money, so the question is, if it is lower than this amount, do I brush or not, brush so many transactions every day is also a loss, in order to make more transactions, you need to brush more, if you don't brush, everyone is brushing, my ranking is still falling, then there is no sales. After falling into this impasse, the problem became prominent, the store began to lose money, this chain was not so perfect, hello I am not good, hello everyone, it must be my fault to die.
With the rise of credit card Huabei, the swipe is also used to cash out, this routine is very right, the brusher is willing to cash out without handling fees, and the person who puts the order is willing to save the commission and can also get double money, so there are more and more brushes. But as mentioned above, the situation has changed, the store has begun to lose money, the tide has receded, showing who is not wearing pants, and the quality of the store in the case of less and less traffic depends on the product and marketing after all.
The road is crooked, and the performance brought by everyone's habit of swiping orders has abandoned the instinct of e-commerce operation, so they have been losing money to the end. The final madness began, at this time began to use the deposit to brush the order (after receiving the goods and then return the principal) to brush 100 orders, 1 million a day a month of turnover is 30 million, there is money turnover with flow, the enterprise does not feel the pain of boiling the frog can only go further and further, the deposit can be reduced by 7 million yuan in a week after 7 days of deposit, the boss sees that this store from making money to losing money, from loss to loss to loss, more can't hold on, with this 7 million or even more to run away, this is the money that can't be exchanged for the brush hand advance payment, The first thing that appeared was that the store owner ran away at a loss. Everyone wants to protect their rights and report the case, but how to report this, the amount of 10,000 cases is too low, the public security does not file a case, and the people from all over the world cannot get together and cannot defend their rights.
It's difficult, and in the end it's over. Some smart people saw this phenomenon and began to follow this routine, and began to brush the principal of the hand on a large area, which appeared at the beginning of this article that you want to earn some commission, and others think about your principal.
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Posted on 11/5/2018 8:01:18 AM
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Posted on 11/5/2018 9:46:52 AM