Google executives have expressed their willingness to return to the Chinese market

On February 27, according to foreign media reports, Sundar Pichai, senior vice president of Google, recently accepted an exclusive interview with Forbes magazine to talk about his views on Google Play's test release of search ads, mobile monetization, the future of the social network Google+, the relationship between Google and Apple, and Google's strategy in the Chinese market.

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If one method works, repeat it over and over again.

This is how Pichai does things. In the face of growing investors worrying about the slowdown in Google's core business growth, Pichai is stepping up its efforts to generate more revenue from hundreds of millions of Android phone users around the world.

Forbes conducted an exclusive, extensive interview with Pichai, his first media interview since he became Google's "product czar" last October.

About Google Play Search Ads

Pichai said Google will start displaying ads about apps in the Google Play app store alongside search results.

Pichai is 42 years old and his official title is senior vice president of product at Google. "Users are trying to find apps, we're trying to refine the app discovery process, and app developers are trying to promote themselves," he noted. Users are looking for information, and we provide them with valuable information, but at the same time, we allow some companies to promote themselves with sponsored ads. We believe that such a model works well for Google Play. ”

App developers have always believed that Android is far behind Apple's iOS system in monetization. Pichai said the gap is narrowing. In the past 12 months, he said, Google has paid $7 billion to developers who sell apps on Google Play. In contrast, Apple announced that it paid $10 billion to app developers in 2014.

Pichai said: "We are seeing a strong momentum in this area. We are able to effectively generate revenue for app developers. It's not just about the application; And the content ecosystem is being built. ”

Search advertising has been the most profitable business in the history of the internet, generating billions of dollars in profits for Google every year. Following the display of search ads in web search, Google expanded it to queries that occur on YouTube. Pichai said that by adopting this model on Google Play, the company will be able to generate revenue from the growth momentum of the app store.