WP8.1 stores need high-quality apps, not just quantity
Last week, Microsoft officially announced the total number of apps in the Windows Phone Store and Windows Store, and the total number of apps in the two stores reached 525,000. For Microsoft, which is catching up with the mobile ecosystem, it is a happy event worth celebrating, and the increasingly rich Windows application ecosystem can also help Windows and Windows Phone grow more rapidly. However, after this number was announced, some developer friends laughed and said that in a few days, this number will increase by tens of thousands.
It may sound a bit inexplicable, and this statement comes from an app development campaign that Microsoft officially started not long ago.
Microsoft's official development activity in China, called the "Developer Incentive Program", incentivizes developers who are already developing applications for Windows and Windows Phone platforms to update their own applications and use their brains to develop more new applications by exchanging points for gifts. At the same time, through this activity, I also hope that more people who are interested in Windows Phone and Windows platform application development will join it and learn relevant development knowledge.
This activity is very interesting to judge the contribution of developers through points, through which developers can redeem gifts such as Lumia 930, and also set up a very thoughtful learning and development course for beginners to earn points.
At least from the perspective of the purpose and starting point of the event, this activity is a good stimulus for the existing Microsoft application ecosystem, especially now in the Chinese development circle, there are too many developers who want to get better development resources. The event started on November 1 and was also "warmly welcomed" by the developers.
But the bad thing is also bad in the "intimate" rule setting of the event, through the calculation of points, the rules of the activity are easily distorted and used.
Unfortunately, what we see in the Windows Phone Store is a different story:
Taking a developer named "XX Team" as an example, a total of about 100 apps were updated and uploaded in the 15 days from November 1 to November 15, and the search page of the app store alone could not be ranked on two pages. And this behavior happens to be in line with the rules of the event, as long as the application is published and updated, you can get corresponding points during the event. According to the official point calculation method, these 100 applications also have 100×1000 = 100000 points, and a Lumia is not running.
Of course, this is just one example, or the developer happens to be updating during this period. In fact, even without this competition, this situation is widespread in the Windows Phone Store. However, it has to be admitted that it is too easy to find loopholes in this activity to seek short-term benefits. The Windows Phone Store received apps with no user experience, and the number went up in a short period of time, but the quality was getting lower and lower.
You may say that there are also a large number of zombie apps in the Android and iOS ecosystems, and more than 80% of the apps have never been downloaded or even discovered. It is true that this is true, but these two ecosystems have passed the era of chickens and eggs, and even if the competitive environment is harsh, there are still countless developers who are willing to pay for it, because they see the hope of income and hope that one day their applications will become as popular as Flappy Bird overnight. On the other hand, in the Windows Phone ecosystem, excellent applications lack good promotion resources, let alone developers who are new to the ecosystem.
The app store is the best explanation for the long-tail effect, and the prosperity of the break does not mean that it can achieve excellent performance in the long run. We do not criticize Microsoft's right and wrong in the App Store promotion process, but as consumers, we pay more attention to removing inferior content in the later stage of the long-tail effect, so that we can be left with apps that are really worth choosing and buying. Complying with the law of survival of the fittest is the normal ecology of an app store, and introducing more contestants to this battle of survival is a way to promote the elimination cycle, but introducing more high-quality players is the best way to stimulate everyone to move forward.
Back to the competition itself, Microsoft's starting point is correct, and I believe Microsoft also has some difficulties of its own. For example, how to control the quality of the application when submitting it for review in the app store, since it is an open app store, you cannot refuse to join junior developers. Microsoft's role can only be to guide, encourage more developers to join and develop better applications, and encourage everyone to learn.
As for other players who use the rules with "ulterior motives", since the referees have their own difficulties, then as spectators, we can only look forward and see how long those players who run in front can persist. |
Posted on 11/17/2014 11:49:15 PM
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Posted on 11/18/2014 7:55:49 AM
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Landlord|
Posted on 11/18/2014 12:30:32 PM
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