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[SEO] SEO's Open Graph Protocol

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Posted on 3/8/2021 10:03:17 PM | | | |
OGP: SEO Optimization for Open Content The OG protocol is a new HTTP header tag, the Open Graph Protocol, which allows web pages to become a "rich media object". By using the Meta Property=og tag, you agree that the content of the page can be referenced by other social sites, etc., which is currently adopted by SNS sites such as Fackbook and renren.



Reference:The hyperlink login is visible.

Benefits of participating in Open Graph Protocol:

  • Be able to be properly crawled by spiders to Baidu web search
  • Help your content be more structured on Baidu
  • Depending on the type of your page, <head>add meta tags to your page and fill in the corresponding content


Domestic search engines, Baidu and 360 all support this protocol, in the 360 platform is intelligent summary, in Baidu is one of the conditions for participating in the Mars program.

360 webmaster introduction:

The hyperlink login is visible.

Examples of common articles:


Software download example

So what does og attribute mean for SEO?

We all know that search engine bots crawl our pages, that is, HTML code, and meta information is particularly concerned, so the og meta tag we add can be discovered and evaluated by search engines, which means that you can use the original meta information optimization method to the attribute value of og:title at the same time to strengthen the meta information optimization content; It is still very beneficial for weight improvement and ranking.

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