WP user to Microsoft: Strongly demand fair treatment and don't want to be marginalized

Personally, I think Microsoft was scolded for inaction; second, dig more pits; third, the speed is slow and the concept is strange; fourth, product name changes frequently; Fifth, it is caused by marginalizing its own platform and ignoring the psychological feelings of users. Today, under Nadella's rule, Microsoft has carried out a series of actions under its "mobile first, cloud first" strategic framework: whether it is the release of Office for iPad in March, or the recently announced free open editing of Office for iOS andAndroidequipment, have won applause from the capital market, making Microsoft's stock price rise steadily, and recently surpassed Mobil to become the second largest company in the world by market capitalization.Lumia's official Twitter announcedAllWP8Mobile phones can be upgraded toWin10for Phone（WP10）。 The new head showed us a prosperous scene. Maybe Microsoft's inaction, digging a lot of holes, we can put it down for now. As a member of the Microsoft camp, he should have been happy to run around; But as a WP user, there are countless loneliness behind the prosperity, mixed flavors, why? Because it is not us who enjoy this feast after feast, but Apple and Android users, we are forgotten in a corner by Microsoft.

Forgotten in a corner, you can say that it is a practical reason or a consideration of Microsoft's strategic priorities, but who caused this practical reason? Microsoft is certainly primarily responsible. Microsoft itself has set a bad example and is to blame.

We all understand that the official application of each ecosystem is a banner, a guide, and a pioneer, which will guide developers to make excellent applications to serve the ecosystem in line with the characteristics of the system. But Microsoft did the opposite, stripping away some of the classic demos that were praised on its platform little by little, while the remaining dross was piled up layer by layer. The result is that Microsoft's services are the best experience on iOS devices, while on WP, many of them are difficult to talk about the experience, and you have to endure it and wait. Has Microsoft's behavior of marginalizing the WP platform given enough hints to developers - there is no need to spend energy to develop applications for the WP platform, just make one hastily, and the WP platform is not worth enjoying the latest and best software for the first time? ! In this way, how can Microsoft persuade developers to develop high-quality applications for WP and bring the latest and best applications to WP as soon as possible? ! And can an ecosystem without excellent applications be competitive?!

And in the Nadella era, Microsoft will be marginalizedWindows PhoneThe bad example of the system goes further. You can use the latest Office specially adapted by Microsoft on your iOS device and enjoy free editing features; But WP users don't know that it will be the Year of the Monkey; You can use the latest upgrades of SKype and OneNote on iOS, but you can't talk about the experience on WP. This creates a great irony.

Although everyone who chooses WP should be mentally prepared for the Microsoft ecosystem, although the Microsoft WP ecosystem has made certain progress after several years of construction and development, more and more developers have begun to pay attention and join this platform, and more and more masterpieces can also land on the WP system at the same time. But compared to iOS and Android, there is still a huge gap. Microsoft is still trapped in a vicious circle of weak ecosystem on mobile, and we can continue to endure your imperfections and pretend to be cold to defend you. But we will never accept Microsoft's neglect and marginalization of its own users, and we are not angry about "poverty" but injustice. Microsoft's belief that as long as it is cross-platform, it can execute the grand strategy, and it is increasingly disrespectful to the user feelings and behaviors of its own platform. I don't know how long we WP users can endure and love you? I always feel that one day I will leave and never get close.

In today's mobile ecological competition, even if it is as strong as Apple, it has to bow to users and do everything in its power to cater to user needs to attract more users to enter its own ecosystem. However, Microsoft pins its hopes on other platforms, hoping to draw salaries from the bottom of the pot, but does not show the slightest respect for its own users, but this coldness is tantamount to a catastrophe for Microsoft Mobile, why?

1. User experience is more of a psychological experience

FromiPhoneSince its inception, the word user experience seems to be chewed up. I think user experience not only represents the intuitive feeling of operation and use, but also a deep psychological feeling, and the deep psychological feeling is the foundation of user choice. Therefore, when we choose a certain ecosystem or a certain product, sometimes it is not because of how perfect the ecology and product are, but more because we want to find and meet some of our psychological needs in this ecosystem. This need is called "differentiation" by mobile phone manufacturers. Because of this differentiation, we will choose WP among iOS, Android, and WP systems, because it has live tiles, it can provide you with productivity, it provides Cortana; I will also be happy to choose Nokia in the WP system, because it can provide the ultimate photography in addition to WP features, HRER maps, and perseverance, which can make you different in this platform and meet your differentiated pursuits.

But with the departure of Nokia, the implementation of Nadella's open strategy, and the landing of Office, OneNote, OneDrive, and Bing on iOS and Android, such differentiation is being lost. Microsoft's behavior of underestimating people's psychological needs, for the already weak WP ecosystem, what else can Microsoft attract users? Why does Microsoft let users protect you and never leave you? Failure to respect users' psychological feelings brings not tenacious protection but desperate escape. To borrow a sentence from Su Xun's "Theory of the Six Kingdoms": The collapse of the Six Kingdoms is not unfavorable to the army, and the war is not good, but the problem is bribing Qin. Bribing the Qin state with a loss of strength is the path to destruction.

2. Sending people under the fence has no control in the end; To expand the territory, we must eventually be hard

Nadella implements an open strategy, wanting to expand productivity to various platforms, provide a consistent experience for users on different platforms, and use software to occupy the major ecosystems, believing that as long as users are inseparable from software, they are inseparable from Microsoft, hoping to draw salaries at the bottom of the pot. This strategy seems good, but it is also fraught with concerns, because Microsoft has no control over iOS and Android; Without control, it means that no matter who you are, you can only be "under the fence" in other people's systems, and the two sides can treat each other with courtesy, but if the two sides are tense, then the party who holds control can sweep you out at any time. There are no permanent friends in business, and anyone can become an enemy in the next second because of a conflict of interest.

Although Apple CEO Tim Cook once tweeted to welcome Office into the iOS ecosystem, perhaps Cook only said half of it. When it meets Apple's interests, he can tweet to welcome you, but if one day Apple's interests are touched, maybe Apple will unceremoniously sweep you away. For Microsoft, which has no control of the platform, perhaps Xiaoice's ban by Tencent is a lesson from the past.

At this time, Microsoft brings Office, OneDirve, OneNote, Bing, etc. into other ecosystems to compete for the vested interests of Apple and Google, which is an aggressive for Microsoft, but for Apple and Google, it is an invasion, just imagine, will Apple and Google let Microsoft go free? Will these products of Microsoft repeat the plot of Xiaoice on Tencent in the territory of Apple and Google?

Therefore, as the saying goes, iron still needs to be hard, and to expand the territory, only rely on weapons that can be controlled to attack. Microsoft's control is always only in the Windows ecosystem, and only when Microsoft really does a good job in its own platform and strives to make the WP ecosystem bigger and stronger, can it expand its territory without worry.

The last thing I want to say to Nadella is: We agree with the implementation strategy.But we firmly oppose the marginalization of our own platform, and we demand fair and equitable treatment。 Microsoft, the outside world is beautiful, but please don't linger, you should also walk back to see your own scenery from time to time. We users are pitiful and terrible; say pitiful because you give us a little respect, and the mountains of knives and fires can endure for you; It is scary because the choices of our users will determine your fate.