WeChat weight account maintenance method
1. WeChat small routine
WeChat marketing, the most difficult place for most people to adapt to is on other platforms, e-commerce or search engines, are all spent to buy traffic, money goes down, and the effect comes out. On the WeChat side, the cloud control system is just a tool to establish a traffic pool by itself
(customer base). Then monetize through this self-controlled traffic pool. The following will introduce you to some of the most important rules and techniques in WeChat marketing, Tencent's application of WeChat accounts.
First of all, you need to know some of the following WeChat marketing tips.
(1) Address book import: According to the comprehensive score of WeChat account, only 15-25 friends can be added in 24 hours. Even if you exceed 25 and add the other party, it shows that the verification is successful, and the other party will not receive your verification information, and it is useless that you have tens of millions of mobile phone numbers of old customers.
(2) Search added: 15 people are intelligently searched for in 10 hours, and the server search fails if this number is exceeded. If it is a new account, it is easy to be banned if you do this often a day.
(3) Face-to-face group building: 100 people can be built on site, more than 100 people, and the other party needs to pass real-name verification to accept the invitation (can be verified by binding a bank card);
(4) Shake: only 10 can be shaken at a time (fans are not accurate, not recommended);
(5) Scan: Only 15 can be added at a time, and if scanned multiple times, the search failure will also be displayed.
(6) Passive addition: WeChat cannot passively add more than 320 followers per day, 200 people are safer, otherwise there is a risk of account banning;
(7) Active addition: The upper limit of actively adding others every day is 50, and adding 20 people is more insured, and the other party may not receive verification information if it exceeds it.
(8) The total limit of friends is 5,000.
Since September 2016, WeChat has cracked down on advertising and marketing, and next, Tencent officials will also judge whether you are a marketing account based on whether your WeChat friend interactions are mostly single output information, whether there is a large amount of plagiarism when posting Moments, product promotion swiping, etc.
Once determined to be a marketing account, the consequence is: the circle of friends is invisibly demoted, and the circle of friends you send may not be displayed in the circle of friends, and when the marketing account adds people, the other party will get a prompt, and the other party does not have a friend who is in constant contact (red letters are displayed).
In fact, this is also where WeChat marketing needs the most energy, compared with Taobao Baidu's paid traffic, everyone currently uses WeChat's free traffic, the relative cost is the lowest, but how to maintain an account for daily marketing, you need to spend more energy to study and explore, this is a systematic project, or quite complicated, which is also the reason why most people don't, don't understand, can't insist.
2. Influencing factors of WeChat weight
WeChat has strengthened the supervision of marketing violations, banned accounts that take advantage of code loopholes, and banned accounts for rogue marketing... All in all, the dividend period of WeChat's unsupervised distinction has passed the time of the bottom reshuffle, and below, people who really think and understand WeChat marketing, and know how to insist on investing, can enjoy the real value dividend of the next wave.
If you want to do a good job in WeChat marketing, we must carefully analyze Tencent's official views on WeChat marketing, first of all, WeChat has penetrated into all aspects of human life, it is a communication tool, communication in human life, half is life social, half is work, at present, many people use WeChat in normal work, which Tencent does not mind or even encourages. However, Tencent's opposition is excessive marketing and disturbing the experience of normal people, so Tencent will impose restrictions.
So, this is a matter of degree, Confucianism has always advocated the golden mean, in WeChat marketing, we also advocate the golden mean, in line with the usage habits of normal users, do not over-market, too much.
Although the advocacy is not excessive, we still have to analyze what the rules are, the WeChat team under the leadership of product god Zhang Xiaolong pays attention to program thinking and big data, all by formulating certain rules and screening through procedures.
All the rules are encapsulated in a "black box", not open to the public, we think this rule should be points-based, similar to Taobao search ranking rules and Baidu keyword SEO, is through multiple aspects to add and subtract the total score, if the score is lower than a certain level, some penalties will be imposed, and the number will be banned in serious cases. Although the rules in the black box are not public, but after a long time of research and more contact, we can always summarize which factors will have an impact on the points.
1. Bonus factors
(1) Whether personal information such as avatar, gender, and signature is complete, and set up a WeChat account.
(2) Whether there is a bound mobile phone number and whether it is unique.
(3) Whether there is a bound QQ, email, and whether it is unique.
(4) The longer the registration time, the higher the score.
(5) Whether you often chat and interact with friends, text, expressions, pictures, voice, and video.
(6) Whether there are friends who are in frequent contact, how many there are, and mark them with a star.
(7) Post Moments, brush Moments, and often interact with friends in Moments.
(8) Whether you have read Tencent News.
(9) Whether there is a subscription to the official account, the number of subscriptions and whether there is daily reading.
(10) Whether the WeChat wallet is bound to a personal bank card, whether it is used for WeChat payment, whether it buys wealth management, and whether it is charged for phone bills
(11) Whether there are red envelopes sent and grabbed.
(12) Whether you use wifi traffic or phone card traffic, and whether you have used multiple wifi traffic and logged in to multiple base stations.
(13) The average number of times WeChat is opened per day (because Shake and nearby people use it more for marketing, so there are no points for these two items)
Note: The above items should not be too frequent during operation, many items, normal frequency operation, bonus points, but too high frequency triggers the program judgment, then the loss of points will be made. Similarly, the deduction rules are also sorted out as follows:
2. Deduction factors
(1) Personal information changes too frequently
(2) The sent messages contain illegal keywords and sensitive information, including fraud, pornography, politics, etc., such as invoices, crude oil, futures, Alipay, bank accounts, etc......
(3) The same behavior operation has been done, and there is no other operation in the middle, such as sending a circle of friends, sending one is a bonus point, sending ten is a deduction, sending a hundred, and not doing any other operation in the middle, then it will definitely be judged by Tencent as a program marketing behavior.
(4) The frequency of various operations is too fast, not as fast as a real person's operation, and the speed is too fast and too frequent.
(5) A large number of people are added, and the people who are added rarely pass.
(6) New friends are not interactive enough, and a large proportion of them are deleted
(7) Being reported, complained, harassed
(8) The frequency of adding nearby people as friends is too high, and the number of refreshes is too many times
(9) A large number of WeChat accounts under the same wifi network segment produce similar operations, such as adding a large number of people
In addition, Tencent's rules are different for newly registered accounts and old accounts that have been registered for more than one year. In general, the new account must be low-key and not have too much marketing behavior, otherwise it is easy to trigger the rules. In short, there will be more and more rules, more and more detailed management, we will continue to sort out the latest news through the article to share with you, the following will tell you in detail how to raise a new account.
3. WeChat account preparation
The most important thing in WeChat marketing is to raise accounts, especially new accounts, Tencent has many rules, especially these rules are opaque, resulting in WeChat marketing people are crossing the river by feeling the stones, often not paying attention to cross the red line, spending huge manpower and material resources, the following sharing, is the experience obtained by drowning countless accounts, worth millions of experience, very precious. The following will share with you the number maintenance tutorial of the driest WeChat new account:
1. The first step on WeChat ID
(1) Don't register your own WeChat account, register WeChat account basically after 15 seconds to ban the account, it is best to buy WeChat account by yourself, and do not choose 170 this virtual number segment, choose the traditional number segment 130, 137, mobile phone number is best not next to each other, do WeChat account binding card.
2. Number maintenance on the first day:
(1) After the WeChat account is purchased, the password should not be changed immediately, it will be judged by Tencent as a stolen account, and the password cannot be changed. It is recommended to use the same character + mobile phone number,
(2) It is best to have multiple different names, of course, if you really need it, you can consider using a Chinese name or nickname
+ Combination of different English names. In this way, the Chinese people's habit is to remember Chinese names, and the more the English name is twisted, the more difficult it is to remember.
(3) Do not fill in the area of your personal information, because you will start to get the location at one point, and this record would rather not be known to WeChat. Do not fill in all the personal information at once, fill in a little every day, in batches, to increase the weight of the activity.
(4) Set the avatar, note that each avatar picture must be different to avoid high repetition rate. If you really need to set the same avatar, please modify the size, brightness, etc. of the picture through the mapping software, and generate different pictures, so that for the WeChat system, you can bypass certain detections.
(5) Newly registered WeChat ID, plus 3-5 old WeChat accounts that you can control (old accounts refer to normal use.)
WeChat ID, set as a star friend, and need to interact and chat every day in the later stage), chat with each other on the first day of 5-10 sentences.
(6) Don't add any friends you can't control on the first day of the new WeChat account, and the person who adds it can't block you.
(7) Let the old account give you notes, tags, remarks phone numbers, etc. in his own WeChat.
(8) Open Tencent News, click on the latest one, and watch 2-4 news.
(9) Send a circle of friends, handmade, pictures, text, expressions, etc.
(10) Let a few old accounts go to this circle of friends to like and comment.
(11) Be invited by the old account to join a group, preferably a non-advertising active group, the group requires most of the old accounts to be old, and send 3-5 sentences.
(12) Update the signature the next day, prepare a positive energy signature for each number, which cannot be the same, at least 20% of the text is not the same. Be careful not to advertise when signing, let alone have keywords such as company, bank, account number, agent, etc.
(13) Apply for an independent WeChat account the next day, click on "Me" and "Personal Information at the top", "WeChat"
number", note that the WeChat ID of the application cannot be regular, such as XXX01, XXX02... In this way.
(14) Do not use various micro-marketing software for new accounts, and must not use plug-in software such as multi-opening, virtual positioning, grabbing red envelopes, and group advertising
(15) Do not check the people nearby for the new account, and do not use the shake.
(16) Do not log out for at least 24 hours, I mean to log in to the WeChat account, the interface can be exited to the mobile phone interface, the WeChat APP should not be turned off, and it will run in the background.
4. New account maintenance tutorial
In the first 21 days of raising a new account, don't do any marketing operations, only keep an account, interact more and chat more every day, think about how you usually use WeChat, and try to simulate a real person for operation.
(1) Bind bank cards, at present, each bank card can only be bound to one WeChat ID, if there are conditions, open a few more bank cards to bind different WeChat accounts, the weight of binding bank cards is quite high, if you can bind it, you can bind it, if you can't bind it, then you can raise more numbers to increase activity.
(2) Fill in a personal information every day, which can increase the weight.
(3) Address book: Import 30 people on the first day, and import 10-30 people irregularly every few days in the future.
(4) Join several active groups, or you can use an old account to organize a group to increase activity.
(5) Let an old number add you every day, and you pass.
(6) Chat with friends, use the old account and the number you need to raise to pretend to chat about 10 sentences, and there must be voice, picture, text expressions, etc.
Each new account is divided into three periods a day, and each period has at least 3 old accounts to interact and chat.
(7) 1-3 circles of friends every day, after posting the circle of friends, organize the old account to like the circle of friends, send multiple circles of friends, and pay attention to the time interval
(8) Send messages in 3-4 active groups every day, 1-3 messages per group, text, pictures, voice expressions, and casual expressions.
(9) Simulate reading Tencent News articles every day, open the latest, and simulate reading to the end of the article.
(10) Forward the article in the subscription account to the circle of friends, and remember to write a sharing message.
(11) Search for official accounts, follow a few, simulate reading several articles every day, pay attention to a certain pause when reading and pull the page to the bottom, follow the official account, preferably some well-known official accounts, such as JD.com, one, logical thinking, etc., regularly increase the attention to the official account, or unfollow a few.
(12) Distribute red envelopes in at least one group and grab red envelopes.
(13) Use the old account to send a red envelope greater than 0.1-1 yuan to the new account, and then use the new number to send a red envelope to another old account.
(14) In the communication, the new number must not involve keywords such as money, bank, Alipay, account number, futures, if you must say it, please say it after fifteen days.
(15) WeChat new account authorization to log in to social APP software, such as authorization to log in to landlords, today's headlines, WeChat reading, etc.
(16) Add more than 3 friend classification tags to your WeChat address book. It takes half a month to raise a new account, and after half a month, you can start to add people, slow down every day, don't come up too hard, because this number still belongs to the new account within three months, so the marketing behavior within three months needs to be low-key, and Tencent will judge it as an old account after three months, and the old account can be a little more marketing.
5. Daily number maintenance operation
We have always had a guess, which has not been confirmed, that is, if this number has a high enough activity, then the judgment rules of the system will also be relaxed accordingly like the old account, because we need to continue marketing in the daily operation process, so in the daily operation process, we can also maintain the number sustainably, ensure that the extra points and subtraction points offset, and do not let the total score be low enough to trigger the penalty conditions. Then it is not considered a daily join, the operation of daily account maintenance is as follows, provided that about 5 old account active accounts that are used by individuals have been added.
1. Must do the number maintenance process every day
(1) Chat with 3-5 friends, divided into three time periods a day, each friend chats back and forth about 5-10 sentences, asking for text, expressions, voice, videos, pictures, and articles. It can't be a one-way chat, it must be a question and answer.
(2) Join more than 3-5 activity groups, send an emoji, a text, a voice, and a normal chat in each group every day, not let you post advertisements that will be complained about.
(3) Friends who raise an account, each take the initiative to chat with people for a few days, not to promote business, but to stabilize customers, give customers a reason to exist, and don't let customers delete you. This also increases the activity, and the specific words are compiled according to oneself.
(4) Open the latest news pushed by Tencent every day, open the article, simulate reading to the end, and then read three more articles randomly
(5) Search for official accounts, follow 1-2, and unfollow another official account
(6) Open the official account, randomly open 2-3 articles, simulate reading and pull to the end and share it to the circle of friends.
(7) Post on Moments and use other accounts to like and comment.
(8) Check the circle of friends and give likes and comments to friends.
(9) Send 1 red envelope to the old number, and send a red envelope to this number with another old number.
2. Select the account maintenance process every day
(1) Leave a comment under the official account article
(2) Menu interaction in the official account
(3) Open the discovery game, find the smallest game to download it, and open it and play for two minutes from time to time.
(4) Collect some popular articles
(5) Download the new emoji
(6) Between your own accounts, if possible, you can carry out WeChat voice intercom connection, and hang up in 2 seconds after passing.
(7) Open and discover shopping, just shop around.
(8) Buy 1 yuan for financial management.
(9) Recharge your account with 1 yuan of phone bills.
(10) Bind email addresses, pay attention to multiple WeChat accounts do not bind one email address, and the name of the email address should not be regular.
(11) Open Me - Settings, new message notification, modify the settings before exiting. Change it back next time.
(12) In the same way, I - other items in the settings can occasionally make changes to the settings.
(13) Change your personal signature every 15 days, not too often.
(14) Add your shipping address.
(15) Add tags and remarks to your friend's number, add phone number, and add business card information.
(16) Join a new group chat and modify your group business card, and speak 3-5 sentences at the same time.
(17) Precautions when using WeChat to authorize other login to social APP operations, because it is used to operate multiple mobile phones synchronously with cloud control, when chatting, be careful not to cause multiple accounts to bombard one number at the same time, and try to make the last few words different in the text sent in addition, so as to avoid being recognized by the system. In short, I suggest that you try to simulate the operation of a real person on WeChat every day, and the more projects you operate, the higher the degree of this work, and the higher Tencent's points.
6. Precautions for raising a number:
There are also some scattered precautions, which are recorded here when they are studied.
(1) The mobile phone number can be unbound from the WeChat ID, but if the WeChat account is not bound to the new mobile phone number, it is also very dangerous. If you unbind and bind frequently, there will also be problems with this mobile phone number and the WeChat account he has bound.
(2) No matter what batch of special operations you do, such as changing your avatar, changing the cover, changing your signature, try to stagger the time, and don't do the same operation on all 10 mobile phones at the same hour and at the same location (base station).
(3) The weight of the QQ number bound to the WeChat account is increased, but the password and nickname of the bound QQ number cannot be the same.
(4) Normal use of WeChat ID, every once in a while, turn on the airplane mode, that is to say, in the base
It is also very strange to change the login IP of the station and not change the IP in one place for a long time. If possible, ask your colleagues to take their mobile phones out for a drive in batches and log in to different places.
(5) No matter what business you do, if the pass rate of adding friends is low, then it is easy to be blocked by Tencent, if most of the people you add pass through you, then you can add more and more, so design your WeChat account well, in addition, this is a world of looking at faces, the output value of avatars is high, and the pass rate will still be higher. In addition, the signature of positive energy,
It would also help a little.
(6) Keywords: related pornography, politics, Taobao, finance (crude oil index stocks), if the frequency of posting is high, it is easy to be blocked or banned. If you must post it, you can consider using pictures on the premise that it is not illegal. There are also Alipay and payment, bank account numbers, these are also sent as little as possible.
(7) One thing needs to be said is that in the current era of big data, if you use the same picture, it is easy to be identified. Therefore, if you need to use duplicate pictures in multiple WeChat marketing, it is recommended to use mapping software to slightly modify the picture and then save it. It is worth mentioning that those that do the automatic circle of friends function of the cloud control system, set the same picture, the system will automatically modify the parameters of the picture, and the actual result is to send out a different picture.
(8) When continuing to add people, you need to interact with the new people in time, first, this is not the action of continuing to add people. It is not easy for Tencent to capture data. Second, if the new joiner can't interact in time, it's easy to delete you directly. If you delete too much, it is easy for Tencent to determine that you are a marketing account.
(9) The Android system has more permissions than the Apple system, so WeChat can get more information. So in comparison, the weight of WeChat on Android is higher than that of Apple.
(10) At the end of the month and the beginning of the month, Tencent is prone to strict inspections, and if the marketing is stopped and people are added, the weight of WeChat will also be implicated.
(11) After 11 p.m., try not to carry out a large number of marketing activities. This is a break time, firstly, Tencent will judge you to be harassed, and secondly, users feel very bad, and it is easy to complain.
(12) Standing on the street marketing taboo to take the initiative to add people, this is currently a place strictly controlled by Tencent, as long as it can be displayed on the street. Or choose to let others add you.
(13) Bind a bank card, order a Didi car, order food, and buy 10 yuan for financial management. All are very helpful in increasing the weight of the number.
(14) Sending more red envelopes and receiving more red envelopes are all good weights, and using Chengdu to grab red envelopes is Tencent's key crackdown.
(15) According to the analysis of WeChat operation logs, the data of WeChat mobile phones is provided by friends, not confirmed, and is for reference only.
● MAC address of the phone
● Last login time
● Mobile IMEI
● Mobile phone number - It is said that this information cannot be collected in the iOS system
● Mobile phone model
● Mobile phone baseband chip serial number
● Users of the mobile phone system (with or without root rights)
● WiFi routing address, IP
● Geographical location
● Address book information
(16) WeChat server's image judgment technology, according to the guesses of technology experts, WeChat tube can not only read the md5 value and exif value of a picture, but also identify the age group, gender, and race of the face in the avatar.
●The md5 value is the unique identifier of the image, and when you save it with p5, the value of md5 will be changed. Therefore, using beautiful women pictures that many people have used as avatars is easy to be recognized by WeChat.
●The exif value is some shooting information saved when shooting on the mobile phone, aperture, shutter white balance, etc., and images downloaded from the Internet often do not have this value.
●Face recognition technology is also very mature at present, and the face age technology that everyone played before is derived from this.
(17) If the newly registered number does not log in for the second time within 3 days, it may be recycled and needs to be unblocked, so especially students who register in batches need to pay attention and never register WeChat account.
The above articles are all about the new account of WeChat personal account and the experience of raising an account, because it is written in different time periods, I hope you will forgive the repetition of individual items. The rules of WeChat are always changing, and the only unchanging core idea is people-oriented, so whether it is a new account or an old account, in the daily marketing process, it is necessary to simulate real people for real operations. The core idea of all WeChat marketing teams, no matter who they are, should not be to find loopholes in WeChat, but to really communicate with customers through WeChat, and skillfully combine WeChat marketing with their own business, which is the direction that really needs to be worked on and thought.
7. WeChat envelope number related
The above chapters also introduce to you that Tencent's official management of WeChat is a points system through a program, and various indicators are weighted. If the points continue to decrease, the account will be banned. In the following cases, the weight is very high, and it is even a must-kill condition.
(1) The system detects abnormal conditions, such as no off-site station, simulates good location and base station, and spatio-temporal changes are too frequent and false
(2) Using third-party software to exploit Tencent code vulnerabilities is caught, such as adding a large number of people, opening more, etc.
(3) User complaints and reports The above three points are currently known to have a high weight deduction, and the following are the second highest weight deductions:
(1) WeChat accounts registered in batches on the same mobile phone
(2) WeChat accounts registered in batches with the same IP address
(3) Registering a new account immediately and a large number of marketing behaviors
(4) Register a new account and immediately switch to other WeChat accounts to log in
(5) The bound QQ number password and nickname are similar
(6) The avatar, signature, photo and other information in the WeChat account profile are similar, or the password is similar.
(7) The WeChat account registered with the mobile phone number of the 170 virtual operator number segment is easy to be blocked.
(8) A large number of WeChat accounts do similar marketing behaviors, such as forwarding an advertising message at the same time
(9) Use third-party plug-ins to grab red envelopes, the same mobile phone number, can register up to 3 WeChat accounts a year, the interval is 1 month, 3 months, 1 year respectively. The first number is registered, the second number can be registered after 1 month, and the third number can be registered after 4 months. The fourth number must be another 1 year
You can sign up. Note, if you want to do WeChat marketing, don't consider a mobile phone number to register multiple times, this kind of mobile phone number registration WeChat account, normal chat can be used, once to do marketing promotion, it is easy to have problems, it should be the same as the mobile phone number itself weight score when registering is relatively low, and then there is marketing behavior, it is easy to be killed.
●At present, after the WeChat account is blocked, the system will generally block it again.
●Before unblocking, delete the original customer and unblock it with the latest version.
●After the unblocking is successful, do not add friends, modify information and various marketing behaviors, which is like being on parole, and it is easy to be arrested again.
●When unblocking, keep one machine, one WeChat ID, and one IP
●Do not use software to unblock, otherwise it is easy to permanently ban the account.
●The WeChat account that has been unblocked is basically crippled, and you can only chat and post in the circle of friends in the future, and the marketing business basically does not need to be considered.
●Those who have been permanently banned should give up, and there is currently no way to get them back.
●The WeChat account registered by QQ has been blocked, which does not affect the use of QQ.
●QQ registered WeChat accounts can be bound to a new WeChat again after being banned for 1 year.
8. Types and rules of banning
(1) The current device is installed with a low version of the official client, decompiling the WeChat protocol, which is detected by the system many times. In order to protect the security of the account, the account logged in through the device is now temporarily closed. If you wish to continue using your blocked account, please uninstall any unofficial software installed on your device immediately. Click the OK button to unblock.
(2) The current device has an unofficial client installed, which has been detected by the system many times. In order to protect the security of the account, the account logged in through the device is now temporarily closed. If you wish to continue using your blocked account, please uninstall any unofficial software installed on your device immediately. Click the OK button to unblock.
(3) According to user reports, the current account maliciously disseminates pornographic information, and the account has been banned in order to protect the green network environment. If you want to continue using WeChat, please register a new account.
(4) The system detects that the current account is registered through illegal channels. To protect your account, temporarily put it on protection. Click the OK button to re-verify your login.
(5) The current account adds friends too frequently, or there is abnormal behavior when adding friends and is reported by others, and its use has been restricted. If you wish to continue using the account, please regulate your personal behavior and abide by the WeChat User Agreement. Click the OK button to unblock.
(6) Your account has been temporarily closed and you cannot log in. Click the OK button to unblock.
(7) The current account uses the drifting bottle function to maliciously disseminate/market information, in order to protect the green network environment, the account has been restricted, if you want to continue to use the account, please clean your personal information and abide by the WeChat user agreement, click the OK button to unblock.
(8) The current account has fraudulent behavior, has been reported by many people, and has been restricted from use, if you want to continue to use the account, please regulate your personal behavior and abide by the WeChat user agreement.
(9) The current account has fraudulent behavior, has been reported by many people, and has been permanently banned. The WeChat account currently has property items that have not been withdrawn or settled, please tap "Initiate a temporary login permission application" and follow the instructions.
(10) The system has repeatedly detected that the single money device has installed unofficial clients, simulators or red envelope grabbing plug-ins. If you continue to use
With unofficial software, all accounts logged in through the current device may be banned.
(11) The current account has been closed due to complaints about the sale of counterfeit goods. It is illegal to sell counterfeit goods
behavior. If you need to appeal, please enter wenxin110.qq.com on your computer to report and protect your rights and protect your brand's rights. If the WeChat account currently has unwithdrawn or settled property items, please tap "OK" to initiate a temporary login permission application and follow the instructions.
(12) The current account has abnormal behavior during the unblocking process and has been restricted. If you wish to continue using a banned account, please regulate your personal behavior and abide by the WeChat User Agreement.
(13) The WeChat account has not been logged in for a long time, and in order to protect the security of the account, the system automatically puts it in a protected state. Click the OK button to understand the unprotected status.
(14) The WeChat account can be self-unblocked due to abnormal login environment and account security affecting the account security.
(15) The WeChat account can be self-unblocked due to batch or illegal software registration, if you want to continue to use WeChat normally, please tap "OK" to apply for unblocking. And read the WeChat personal account usage specifications in detail. (This situation is usually the same device/simulator/IP to register multiple WeChat accounts, which will occur if the time is too frequent.) ）
(16) The WeChat account was permanently banned due to unblocking through illegal user clients or third parties
If you want to continue to use WeChat normally, please re-register your WeChat account. Tap OK to learn more.
(This is because the client that has modified the vulnerability or used a third party to unblock it.) ）
(17) The WeChat account can be self-unblocked because it has been complained about and confirmed that it is too frequent to say hello and harass other users.
And read the WeChat personal account usage specifications in detail. (This is overselling, being reported by users, or some marketing keywords are frequently caught by the system.) ）
(18) Login error, please log in again. (Note that this is a password error, but a login error, the reason.)
The mobile phone number segment used for registration is the number segment of the virtual operator, such as the mobile phone number starting with 170 or 171. ）
(19) Prompt that the mobile phone number has been registered/bound (this is a typical unscrupulous card dealer, the mobile phone number is used to register again just after the unbinding period, this kind of prompt will appear.) Then let's take a look at the latest version of WeChat's official description "WeChat Personal Account Banning FAQ", WeChat is a way of life. In order to better help you understand our efforts to create a green and healthy Internet ecological environment, we have compiled the following frequently asked questions and answers about the login restriction management of WeChat personal accounts:
1. What kind of behavior or situation will cause the WeChat personal account to be blocked?
(1) Interfering with the normal operation of WeChat or infringing on the legitimate rights and interests of other users or third parties
● Publishing, transmitting, disseminating, and storing content that violates national laws and regulations: such as secession, drug trafficking, gangsters and violence, pornography, illegal gambling, fraud, and other content that violates laws and regulations;
● Publishing, transmitting, disseminating, or storing content that infringes on the legal rights of others, such as reputation rights, portrait rights, intellectual property rights, and trade secrets;
● Involving the privacy, personal information or materials of others;
● Posting, transmitting, disseminating harassment, advertising information and spam information, or containing any sexual or sexual suggestion;
● Submitting or publishing false information, or impersonating or using the name of others;
● Induce other users to click on linked pages or share information;
● Fabricating facts or concealing the truth to mislead or deceive others;
●Infringing on the legal rights of others, such as reputation rights, portrait rights, intellectual property rights, and trade secrets;
● Using WeChat accounts and any functions, as well as third-party operating platforms, to promote or promote each other without Tencent's written permission;
●Use WeChat accounts or this software and services to engage in any illegal and criminal activities.
● Other information that violates laws, regulations, policies, public order and good customs, social merits, or interferes with the normal operation of WeChat and infringes on the legitimate rights and interests of other users or third parties.
2. Violating WeChat software usage specifications
●Delete copyright information on the Software and its copies;
● Reverse engineer, disassemble, decompile, or otherwise attempt to discover the source code of the Software;
●Copy, modify, add, delete, connect to the operation or any derivative works of the Software or the data released into any terminal memory during the operation of the Software, the interaction data between the client and the server during the operation of the Software, and the system data necessary for the operation of the Software, in the form of but not limited to using plug-ins, plug-ins, or third-party tools not authorized by Tencent to access the Software and related systems;
●By modifying or forging instructions and data in software operators, adding, deleting, or changing the functions or operating effects of the software, or operating or disseminating the software and methods used for the above purposes to the public, regardless of whether these actions are for commercial purposes;
● Log in to or use Tencent software and services through third-party software, plug-ins, plug-ins, or systems not developed or authorized by Tencent, or produce, publish, or disseminate the above tools'
●Interfere with the software and its components, modules, and data by yourself or by authorizing others or third-party software.
3. If the WeChat personal account is blocked, how long does it usually take? There are two types of WeChat account login penalty restrictions:
●Short-term restrictions on WeChat account login
●Permanent restrictions on WeChat account login
4. How can my WeChat personal account be unblocked?
After the WeChat personal account is restricted from logging in, users can automatically unblock it according to the login pop-up prompts when logging in to WeChat.
5. What should I do if my WeChat personal account is blocked and the WeChat property is not taken out?
After the WeChat personal account is restricted, it will not affect the withdrawal of property, and the withdrawal method is as follows:
How to do it (the account is unsolvable): When logging in to WeChat, click "OK" according to the prompts to open the property entrance-
Log in to WeChat
After that, click [Me]-?[Wallet] to withdraw and transfer the funds in the wallet [Change] or [Wealth Management Pass]. How to do it (the account can be unblocked): When logging in to WeChat, click "OK" to enter the self-service unblocking page according to the prompts
On the "Unblocking Details" or "Unblocking Failure" page, select "Don't unblock for the time being, I want to withdraw change"? Open the property entrance according to the prompts and log in to WeChat.
You can also go to the WeChat official website to view the official usage specifications:
6. WeChat personal account usage specifications
https://weixiao110.qq.com/security/reatemplate?t=securitycenterwebsit e/article&artid=120813euEJVf160303a2ueAV
7. WeChat Moments usage specificationhttps:/weixin110.qq.con/secutity/readtempate?t=securitywebsite/a rticl e&artid=120813euEJVf150513ei2eaecenter
Understanding the rules and the logic behind the rules can help us know when carrying out WeChat marketing.
We recommend that you try to market under Tencent's rules, some people say that Tencent is good and strict, but we just think that strict management is a good thing, if no one supervises, this platform will be full of advertisements, and no one will use it for a long time, and the dividends will be gone. As long as there is supervision, people who abide by the rules and love to work hard can enjoy dividends.
9. Role shaping of WeChat marketing
After talking about the account maintenance operation above, let's talk about how to create a valuable WeChat matrix? If you want to give full play to the best value of WeChat marketing and do a good job in Moments marketing, you need a lot of skills. Similar to the cloud control system, it is just a tool for WeChat marketing, and people use the same tool to create different value. The most important thing in this is. It is to find out your positioning in WeChat marketing and create a role for yourself. Don't underestimate the role positioning, which includes your thinking about WeChat marketing all day long, and the design is good, which is helpful for later business marketing.
Poor design will lead to the entire WeChat marketing business getting twice the result with half the effort. So, how should you combine your own business, get to the entry point, find the right positioning, shape a good role, and make customers more accepting and recognized? Let me teach you a few
Move. 1. WeChat personal account packaging
First of all, on the WeChat personal account side, what kind of identity to add customers as friends is that most group control customers don't know how to start. If the cloud control system is not adopted, then it is nothing for an employee to use the identity of the employee himself for 1-3 WeChat, even if the employee leaves, there can be successors to succeed him, and there will not be too many customer losses. We are now talking about the cloud control system, which refers to the identity positioning embodied when an employee operates 10-100 WeChat and adds friends in batches for batch marketing.
The usual practices are:
(1) As an enterprise, the pass rate must be particularly poor, and the fan retention rate is also poor.
(2) The identity of an employee of the enterprise will cause problems with the employee's departure.
(3) A virtual employee, using pictures obtained from the Internet (Taobao, Weibo) to fictitious identity, is usually a beautiful woman, the avatar is more beautiful, the advantage is that the pass rate is higher, especially when adding some male friends, the attention will be higher. But there are also many disadvantages, firstly, portrait infringement, secondly, because there is no real person, many commercial links are not convenient to display, and thirdly, it also involves defrauding customers, once customers perceive it, they completely lose their trust in you. Disclaimer, I do not recommend this method.
(4) Small business, just use the real identity of the business owner, you don't need to look superman, as long as you are not ugly and scary, it is best to use the real identity, in the later operation, there is no fictitious cost, there is no need to carefully compile lies, and you can take selfies anytime and anywhere and business-related resources, plus real people in the circle of friends, so that over time, your resources and your business will be recognized by customers.
(5) Large enterprises, in the case of art with this ability, can also create a virtual identity/cartoon character related to the brand, similar to the three squirrels IV mouse Xiaomei, mouse is cheap, mouse is cool, and the customer is also very good if they want. In addition, there is also personality positioning, which must have a funny side in the personality positioning, which is more friendly and has a strong rhyme acceptance with the general public, so that customers are willing to watch it.
There is another angle, which is to understand who the customer is, what kind of identity he is willing to accept as a friend, and what do they like to see? What value can I provide to them? From this perspective, the role positioning of WeChat marketing is designed.
Summary:
The key is to say hello, real-name WeChat, activity and likes, evaluation, forward meaningful articles and pictures, increase interaction, ask questions, and answer questions. The core is to make Tencent think that it is a real user. It is not normal to add people to chat hard, and it is even more abnormal to add people in the middle of the night, and the actions are the same every day, very abnormal, try to be a normal person to play WeChat. And abide by WeChat's operating rules.
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Posted on 1/20/2019 4:25:37 PM
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