This post was last edited by Ah Cheng on 2019-1-16 15:00
Teach you to write from scratch step by step, and earn more than 10,000 yuan a month in your spare time (ended)
From disliking Mimong at the beginning, to recently starting to pay attention to Mimong's way of making content, my personal attitude towards Mimong has changed quite a lot. Especially when I saw Mimeng's explosive methodology some time ago, I was more impressed by its method of making content and the degree of investment in it. Since I am in a startup, I have compiled the content of the article according to the standards that a startup can refer to and implement. Core Perspective Writers should not be self-satisfied and write based on user feedback Popular articles = choose a topic from 50 topics>> level 4 interview to obtain writing materials>> 5 hours of interactive writing>> 100 headlines to vote for a large enough fan base>> and issue a data analysis report for the article 1. Topic selection There is a small team of topics, and everyone throws out topics for a certain topic You can't write the first and first thoughts you have in mind, because everyone can think of them. For example, Qixi talks about your other half. The team brainstormed the topic and encouraged everyone to abandon old ideas and issue new ideas Good topic: It comes with dramatic conflicts. Unexpected, reasonable. For example, "Qixi queues up for divorce at the Civil Affairs Bureau" 2. Level 4 interview Establish a fan base, throw out topics, and see what fans will care about (if there is no fan group, you can form a small group within the company instead) Segmented group interviews, such as single dogs and divorced people (if the company's core users are more concentrated, you can focus on interviewing core user groups) Case interviews, finding people related to the case (this is quite powerful, it feels a bit similar to traditional media interviews.) This kind of face-to-face interview should be quite energy-intensive and time-consuming, but it should also provide more information than looking up second-hand information online, just like imagining a person is very different from actually meeting someone) Expert interviews, that is, consulting professionals in related fields 3. Interactive writing When you write, throw the content for others to see, instead of waiting for the article to be finished before sending it to everyone (I understand that this is a bit like MVP). If it is given to everyone after writing, it is easy for content producers to feel frustrated that their work is rejected. However, content production ≠ literary writing need to be written based on user feedback rather than personal feelings, which is also the point that Mimon has always emphasized) 4. Fan base votes for the title The method is as questioned. 5. 10,000-word data report Mimon gave a little example to describe the analysis of the article, such as "60% of people like this title today, 20% feel that the beginning is poked, and 12% hate today's ending". (In fact, the data given by WeChat is very limited, only reading, sharing, and leaving messages.) So it's also curious how they dissect the article with data. Fan base feedback is probably one way, but are there other ways to do it? Let's leave a doubt here for the time being. ） 6. Other Notes 1) The personality of the article Mimon talked about the future trend, that is, the content should have personality. What I have observed is that Alipay, young people with limited talents (another official account of Mimeng Company), and the strange East Seven Gate are all in this way. 2) Wrap one layer Some time ago, I watched the interview between Li Dan and Xu Zhiyuan, and one of the more touching points was Li Dan's sensitivity to public opinion. How did the sensitive Li Dan say what he wanted to say? His way is to "wrap a layer with jokes". For example, if you want to satirize a certain phenomenon, if he comes up to satirize it, the audience will find it inexplicably difficult to accept. So he didn't. He used some light-hearted jokes in front of him before he was finally associated. In the same way, should the content also be covered by one layer? If we are a health-related public account, obviously no one in the public likes to be nagged every day about how to maintain health. As for how to wrap it and what it looks like, you need to try it. Link: https://pan.baidu.com/s/1uKN9w6ih74rVZ9SoNYbZrA
Extraction code: 7AZD | 
Posted on 1/16/2019 2:41:36 PM
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