Chen Weihong's dialogue with Jack Ma Details (online viewing address has been updated)

CCTV official website online viewing address:http://tv.cntv.cn/live/cctv2?date=2014-11-16&index=25(Currently, it cannot be seen on major video websites)

Last year, Taobao Tmall ranked first in domestic e-commerce sales on Double 11, reaching 35 billion yuan. How much will it reach this year?

Double Eleven, what is Jack Ma doing? What are you thinking?

At 10 a.m. sharp on November 11, Chen Weihong had a conversation with Jack Ma.

[Jack Ma: I don't care how many billion are sold, I only care about whether the package is delivered or not] Jack Ma: I don't think the numbers of 40 billion, 50 billion, or 60 billion will not become records, so I don't care much, but I care about today's situation, if 40 billion is sold, if 50 billion is sold, how many packages have to be sent out and delivered safely.

[When the richest man meets the actor: Ma Yun Huang Bo peak dialogue] Dialogue with Ma Yun, Huang Bo is a guest thousands of miles away!

Moderator: In order to see you, Huang Bo crossed thousands of mountains and rivers today. Huang Bo: At the beginning, I also chose red clothes for me, and I felt that today was such a festive day, and I was sure that Jack Ma's was also red, for fear of hitting the shirt. When the richest man meets the actor, who do you admire more?

Alibaba Chairman of the Board of Directors Jack Ma

Qian Ying, Dean of the School of Economics and Management of Tsinghua University

Lei Tao, CEO of Tianyun Big Data

Alibaba founder Jiang Fang

Movie actor Huang Bo

Other guests:

The bell ringer's Tao girl He Ningning

The cloud service of the bell ringer Brigitte Wong

Direct Fresh Food, General Manager of Ocean Family Zeng Yuexiang

New agricultural seller Yang Jing

ISV service provider Huang Fei

Ella Ren, an international brand (Director of Marketing Department of Ayazhi Group China).

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Host Chen Weihong: Many people have seen you, but few people have had the opportunity to see you at Alibaba's headquarters, at our "Dialogue" site at Alibaba's headquarters, and this day is a very special day, on November 11, some people say that from the early morning of November 11, those who do not sleep on the Internet are divided into two types, one is shopping, and the other is crazy shopping.

Mr. Ma: In fact, I was very busy yesterday, to be precise, I was very busy from zero o'clock, can you guess what Mr. Ma was busy with at that moment? I see if I can guess anything, and there is a prize in the guess.

Moderator: In fact, what are you busy with in the early morning of Double Eleven? You can only reveal the mystery to everyone.

Jack Ma: Everyone guessed quite well, because I went to see if the pressure of our system could be suppressed at zero o'clock, and then after 10 billion I went to Cainiao, the most worried thing is whether there is a problem with logistics and distribution in the next few days, logistics distribution is the biggest problem, sales is not a problem.

Moderator: Ensure that Double Eleven becomes an important foundation for netizens' shopping carnival.

Jack Ma: The front is the work of machinery and equipment, we have been preparing for several months, whether our machine technology can bear it, and the physical work of thousands of people behind, how to be effective, safe, not rainy and snowy, these things may be the most difficult.

Moderator: Everyone knows that when Double 11, you are busy placing orders, Mr. Ma is concerned about the numbers, more concerned about pressure, many people are concerned about the numbers, appeared at the Alibaba headquarters at the first time, I saw the brightly lit office, saw the working crowd coming and going, and saw the blood in the viewing hall.

Jack Ma: I didn't think I was surprised by the numbers, I went to the war room, in the whole command room, I saw so many young people guarding here, and when the unimpeded crossing of the flood peak line came out a few seconds ago, everyone applauded, I think this is quite shocking, because this kind of technological breakthrough, this kind of technology design is beyond human imagination. So I see that young people designed at that time to trade 80,000 transactions every second, this imagination has now become a reality, the Hong Feng line is up, I don't know how long the woman waited, the mountains roared and the tsunami came, the Hong Feng line rushed over, everyone applauded, this is very shocking.

Jack Ma: Yesterday, a bank has undergone a lot of changes and technological improvements, and I remember that in the first year, almost all banks were paralyzed in the first year and the second year of our year. Yesterday I looked at it, and there was a slight failure of a bank, coupled with the guarantee of our other technologies and the cooperation of Yuebao. I think the traffic command center of the bank yesterday was relatively normal.

Moderator: In just a few minutes, it has changed again, 281, many people predict that the final number this year will be fixed at least 50 billion, is their prediction reliable?

Jack Ma: What I'm worried about is not this, I think the numbers of 40 billion, 50 billion, and 60 billion will not become records, so I don't care much, but I am more concerned about today's situation, if 40 billion is sold, if 50 billion is sold, how many packages have to be sent out and delivered safely, and there must be no failures, no snow, no rain on the road, these things I am more concerned about. After this week, I think everyone will calm down a little.

Moderator: How sensitive are you to numbers in your heart, I want to know, others care about numbers, 50 billion, or Alibaba stock has taken a helicopter, up 4%, market value has exceeded 400 billion US dollars, do you have weight in your heart?

Jack Ma: In the past, when people didn't care about numbers, I cared about numbers, but now when people care about numbers, I worry about what is behind the numbers, just like everyone used to say that Alibaba is not right, in fact, I know that we have to be better than everyone thinks. When everyone says it's bad, I know it's actually good, but now when everyone says it's good, it's actually not so good. After the company goes public, the biggest pressure comes from us knowing that we are not as good as people think, after all, we are only fifteen years, the industry is new, technology has to innovate every day, everything is in innovation, so this pressure is quite high.

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Moderator: Innovative, for all losers or non-losers according to a very important festival, and this festival is also related to four independent numbers - 1111, Double Eleven, is this number the most popular among all the numbers in the world?

Jack Ma: I like this number the most now. Double Eleven is not created by me, but created by my colleagues, I didn't pay attention to it in the first year and the second year, I didn't pay much attention to it myself, and now everyone pays attention to it, in fact, I probably went to ask my colleagues at most, it won't take more than 20 minutes, and I officially went to see the team, I was about five or six minutes away from 12 o'clock last night.

Moderator: In terms of logistics system deployment, when you visited them, what words of encouragement or concern did you say?

Jack Ma: When I went to see the logistics system, when I went in, the physical package had exceeded 45 million packages, which was already a terrible number, only ten minutes.

Moderator: When the first scary number appeared, it meant that in 16 minutes or 15 minutes, a refrigerator had already been delivered to the buyer, so quickly.

Jack Ma: I hope that the next few hundred employees of our rookie logistics can support millions of delivery people, the most important thing is to ensure safety, and the safety of the people they deliver is the most important. Because the goods are lost, it's okay to come back tomorrow, after all, this is a hard and urgent thing. I told you yesterday that they will be the hardest in the next week, and the first few months will be the hardest for engineering, technology, products, and designers. The hardest thing in the next few months is the courier staff, followed by the service staff.

Moderator: So last year, Mr. Jack Ma launched a public welfare action with our "Dialogue" to care for couriers, called Love Express, we hope to give enough such courier staff, very hard staff more love, more encouragement and more help.

Jack Ma: Because they are also entrepreneurs, everyone's life is not easy, and it is not easy for anyone in today's society. You can imagine that if you drive a car by yourself, it may not be safe, and it will be full of cars to deliver, like in Huang Bo's movie, full of broken cars, which is really not an easy thing.

Moderator: And they are a very important part of the entire shopping system.

Jack Ma: And this time it is a global participation, especially in rural areas, villages, and townships, so these jobs have become more difficult.

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Moderator: When you talk about difficulties, I ask a person who has something to do with difficulties, just now said that Double 111 - 1111 is currently your favorite number, and you like it so much that it has been registered as a trademark, which will make other friends feel more difficult, such as Dongdong and Ningning, they may think that this thing will become Lao Ma's family when it will be, and I can use it originally.

Jack Ma: First, the trademark of Double Eleven is not ours, and the festival of Double Eleven does not belong to us, our colleagues registered it three years ago when designing, and three years ago we felt that this Double Eleven must become global. Especially last year, we decided to turn the Double 11 Festival into a global Double 11, not only China, but also the Philippines, Vietnam, and the United States, and this year Italy, France, South Korea have begun to rise, and Japan has begun to rise.

How to become a globalization? But how to globalize, Chinese companies have suffered a lot, trademark management, intellectual property rights, we have always followed others, I also saw in the media Alibaba registered Double Eleven, these young people really have vision, have ideas, if one day a country he registers, say their country's, you are also headache enough, this kind of thing often happens in our country, a historical figure in our country or other things become other countries. Of course, our real starting point is not only the protection and development of intellectual property rights, we hope to truly turn Double 11 into a harmonious relationship between consumers and manufacturing, that is, a harmonious relationship between merchants, and recreate it, which is our starting point.

The core idea of Double Eleven is to become a day for all consumers to share happiness, but if the day of Double Eleven becomes a day for merchants to play their own brand and hurt others, in order to determine their own interests, they are worried about returning Double Eleven to history, that is, it is the time of bad competition and vicious competition.

We welcome anyone to use it, in fact, this year we have spent a lot of thought to let many merchants participate, including offline department stores, department stores, but we put an end to one thing, during the Double Eleven Festival, malicious competition, lose ourselves very high, hurt the interests of consumers and hurt other merchants, because this was originally a carnival day, don't make it uncomfortable, this is our starting point.

Moderator: But in such a situation, will it be more difficult or easier for your partners to do the business that you originally advocated so that there is no difficult business in the world?

Jack Ma: I personally think that all business activities must have an excellent game rule, and when everyone abides by the rules of the game, it should be easier and easier to do. Therefore, like traffic command, there must be a traffic game rule. Alibaba founded this festival, we hope to create and participate in this festival, and finally this festival belongs to all consumers, all merchants, and must not belong to us. I actually saw this in the media, saying that Alibaba preemptively registered the Double 11 trademark for its own use, which may underestimate Alibaba too much, because we don't need to do this. If we do this, we will not be able to create Double 11, and we will be further away from the world, because you may end up doing Double 11 in Brazil, Argentina, Venezuela, you have to let people use this brand, we have the responsibility and power to protect this brand and prevent vicious competition.

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Moderator: There are too many people to send blessings, we can only select one of them, Zhao Wei said that she always wants to buy clothes for you, I think the clothes you wear are very good-looking, she is a little too affectionate, buy clothes for you, why don't she buy clothes for Huang Bo.

Jack Ma: Huang Bo can wear it, we all look about the same, he looks good when he dresses well.

Moderator: Do you know that Huang Bo crossed thousands of mountains and rivers today in order to see you, and he was originally filming in the crew.

Huang Bo: I said that I came to the carnival today, and I chose red clothes for me at the beginning, and I felt that today was such a festive day, I thought that Jack Ma's was also red today, for fear of hitting the shirt. Today we are particularly suitable, for a while to say that a famous handsome guy is coming, today I am particularly suitable, so today I look at the appearance is discounted.

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Moderator: To exaggerate, when you first knew that there was a man named Jack Ma in the world, what was your first impression, you didn't know him at that time, you just knew him.

Huang Bo: There is not only a person like me who is so good in congenital conditions in the world who is struggling.

Moderator: Come, let's look back on this moment of ringing the bell, this is also a moment that I especially want to share with you, we also have a common language. Huang Bo should be particularly pleased, when he went to the dialogue scene, he wanted to see the bell ringing, and the bell was ringing, this scene shocked you, yes?

Huang Bo: I know that when I go up and ring the bell, I also want to see the news, there are all kinds of links, there are merchants, anyway, they are not our main presidents.

Host: The main actor is not him, he was an extra that day.

Huang Bo: And I seem to have heard that I was curious at the time, and my biggest wish is to let all small businesses really get benefits through Alibaba's platform.

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Moderator: In fact, this detail that Huang Bo was impressed by was also a moment that many people felt quite shocked, because Alibaba, as such a large listed company, went to the United States, and it would definitely detonate many hot topics in the economic circle again.

Jack Ma: Yes, in fact, we have a very important ceremony for listing this time, during this ceremony, our own partner, Alibaba executives, had a small discussion about who is the most suitable to go up. In fact, after we discussed, a colleague brought it up, I think we were all asking ourselves a question at that time, we worked so hard, we were so lucky to walk for fifteen years, what do we want? Who do we want to succeed? So we fully understand a truth, only if our customers succeed, we can succeed, the purpose of such efforts is to make those small sellers, small merchants, consumers, those couriers, only if they succeed, we have the meaning of success, and we can succeed if they succeed.

When I said that point at that moment, all the people in Alibaba applauded, just do it, do it. I remember the chairman of the New York Stock Exchange brought eight people to the door, stood at the end of me, and said please go up at the last second of going up, are you sure you can't go up? I said I wouldn't go up.

Moderator: You have to change your mind before that moment.

Jack Ma: We are not here to show everyone, we really feel that because only these children succeed, because for us, it has not changed for us to ring one more time and ring the bell less. But this time it will change a lot for them, it will change a lot for their lives, maybe we may not have this opportunity and another chance, and this time maybe the impression of their life will change a lot, so I think assuming that we can do something and change other people's lives, I think we should do it desperately.

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Moderator: Just the photo on the Internet you came out very proudly, with the words "Yesterday and yesterday you ignored me, tomorrow I will let you not afford to climb high." "This seems to be a change before and after listing, this is definitely not your inner monologue, right?

Jack Ma: I haven't said anything like this, because I'm full of gratitude, no matter what, when you go to a foreign country, so many people trust you, so many people buy your stocks, and take out real money, it's too late for us to be full of gratitude, it's normal for others not to give you money before, because you didn't understand you before, your company is too small, your business model is not understood, and you may not succeed yourself, it is normal not to invest money in you, it is abnormal to invest money in you. So I think that when I went to this time today, people gave so much money all at once, and I said that they didn't give money, but trust.

Moderator: But I heard that you cried the night before the bell rang, and I think it must not be because someone else gave you so much money.

Jack Ma: Did I cry the night before I rang the bell? I didn't cry.

Moderator: This kind of false rumor kills people. But have you ever been very excited, or do you come to face such glory calmly?

Jack Ma: Because I know, in fact, I went to the United States to go public this time, I am not too chaotic, I am very orderly because the whole team works very well, just like Double Eleven, you see in the whole company, such a big thing outside, they deal with it in an orderly manner, I don't have any big surprises. I'm just wondering what we should do after going public? What will happen after listing? What should we do to be worthy of the trust of others? I think what young people should think about in whatever we do in the future, that is, when you are still busy with today's things, in fact, you have worked very hard, and you have to think about what will happen in three days.

The same is true for enterprises, if I, the chairman, am still thinking every day, what should I do with next month's performance? That's basically a mess. So I basically think, the other day I asked our CFO, I said what are you worried about now, he said I was worried about 2016, I said that's right, if he wants to worry about 2015, then I'm messed up.

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Moderator: I believe that the last time you were at the scene of "Dialogue", the ecosystem you were worried about last time is still one of the important contents of your thinking. What does this ecosystem look like in Mr. Zhai Mayun's heart, let's take a look at it. This is a continuous circulation ecosystem, Mr. Ma will introduce to you the various components in the ecosystem, the core parts we see, there are employees, consumers, service providers, large and small sellers.

Jack Ma: When our company was established in 15 years, we hoped to help small businesses succeed, help small entrepreneurs succeed, and help Huang Bo Like me, others don't seem to turn their heads to look at it, in fact, like we have walked, maybe no one will take us seriously. But if you want to help a single enterprise today, small individuals are very tired. So we designed a state system, in which everyone helps together, through others to help themselves, so there are buyers, sellers, service providers, financial institutions, all kinds of related and unrelated people, just to turn it into an ecosystem. So everyone participates and shares, and this is indeed rare in the world.

Moderator: In the Internet age, you may not have this opportunity, you have this idea, you can't do it. Many people actually fight independently? Then why are you working so hard?

Jack Ma: Because we do these things, if what you say is what you think, what you do is what you say, so you must truly love these things. In fact, we have worked alone for fifteen years, we have tried all aspects, and finally found that if you really want to do it, if you want to help those small businesses, you must go out of a unique path, in fact, it is very hard to do an ecosystem, because people can't understand that an ecosystem is a kind of dedication, and this dedication is not the dedication we heard when we were children, you are dedicated to others, you must be rewarded, but first you have to want to make others good, which is difficult. Because we all see business as an empire, business is my own empire, and I am so good at it. In fact, for Alibaba, what we hope is that the healthier this ecology is, the healthier the various species in the ecology will be. We have only seen it in textbooks or in the articles of scholars before, but we are just bold.

Moderator: When our ecosystem has the opportunity to become a world-class ecosystem in the future, will there be any upgrades to the layout we see now?

Jack Ma: Of course, I don't think it's possible in the future, we must make it world-class in the future, even if Alibaba can't become a world-class ecosystem to help small business entrepreneurs grow, I believe that other companies will be able to do it in the future. Because this is what we want to understand, this is the best way to solve the growth of small and medium-sized enterprises and entrepreneurs, and only in today's era do we have this opportunity, we are lucky, blindly ran into this door, and then we may want people from the world's ecosystem to participate, we hope that the entire Chinese government, governments of the world, businesses, enterprises, service providers, and small enterprises from all over the world will participate. Therefore, in the middle, including possible systems, laws, and regulations in the future, may change.

Moderator: Yes, so far, in addition to Chinese mainland, in other parts of the world, we have traded in these markets, is there a specific number, that is, now, how many countries and regions are there with?

Jack Ma: About 194 countries and regions have participated in online shopping, I think this is just a little bit of a thing, because in the end I really hope that Argentina can do business with Norway, Norwegian people can buy Congolese ones, Congolese people can buy and sell with the Philippines, on this consumers, for example, today my friend Huang Bo's birthday, I hope to buy him an African Kenyan thing, he may like it, can buy it online at any time, can be from a seller in Kenya for 72 hours, can deliver the goods, The people of all countries in the world, through ten to fifteen years of hard work, you can think of anything in any country can be bought, and the fastest 72 hours can be delivered, this is the platform we hope to build, turning Taobao into a platform for the whole world.

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Moderator: I think when you are talking about the blueprint of the world's platforms, Huang Bo may have begun to think about which country should I be on as soon as possible, has Huang Bo tried it on Tmall or Taobao before? Or have you contributed?

Jack Ma: I don't know which public welfare in China can do Taobao Alipay on such a large scale today, I think it's amazing, why do these small sellers and merchants do so well, each of them, in every transaction, in order to donate a penny, a dime, there are already hundreds of millions, and hundreds of millions of hearts are in this, whether it is the Wenchuan earthquake, whether it is the earthquake in Tokyo, Japan, including this series of disasters, Taobao's sellers' reaction speed is the fastest, Taobao's buyers' reaction, Establish a new public welfare system through Alipay.

So I think it's really amazing, when it comes to ecosystems, I really want to talk about the microorganisms in the ground that determine the fate of the ecosystem, so the change of microorganisms leads to the change of the entire ecosystem. Therefore, we have always been in the industrial era The larger the scale of enterprises, the larger the fate of the entire ecological chain, but we believe that it must be small enterprises, small entrepreneurs, microbial changes lead to soil changes, grass and trees, and changes in this flock, which will affect the changes of lions and tigers at the upper end. So we think we must change the current situation of small businesses.

Moderator: All the changes start from the small parts, including Mr. Ma also pays special attention to Taobao and Alibaba, some of the smallest employees in this large department, an Ali employee told me that Mr. Ma cares about us, I said how to care, he said that he often gives us benefits, I said what benefits to give, he said to invite some big stars and big names to meet us, not long ago there was such a scene, that is, the most handsome man in the world and the richest man in the world appeared together in Alibaba's headquarters, Is this a benefit you give to everyone?

Jack Ma: No, that day my colleague said that Beckham wanted to meet with me, and then he said it would be 20 minutes, so I said okay, then 20 minutes. People look at it, right, they look a little good, right? But I think both of us men are more lucky couples, there are a large number of women behind them, he has their women, we have our women, so this is not bad. When we were young, we were more handsome, but now who is more handsome, right?

Moderator: The most critical moment must take a look at Huang Bo, the critical moment may have come again, in fact, at the beginning of the show, the sales figure on our platform is more than 20 billion, we have finished talking about the most handsome, we have finished talking about the richest, let's see what the number is now? Someone is whispering about 30 billion. Wow, there is another number under 30 billion, 46.5% of people use mobile phones, mobile terminal payment, which is also a big change compared with last year. Another change, of course, is the globalization we just mentioned, and the people who place orders are not only in the 9.6 million square kilometers of land, but all over the world.

Jack Ma: This year we are not concerned about sales, because there is also an APEC meeting in the north this year, and Hebei, Tianjin, Beijing, and Shandong will have a local impact, so we can't put this amount too large. But this year we are more concerned about internationalization, this year we are more concerned about platform and wireless, because the significance of wireless to us is that we can quickly enter rural areas because of mobile phones, because the probability of farmers using computers is not too great, rural China has a stage of directly jumping mobile phones from PCs, assuming that it can go deep into the countryside through the Internet and wireless, which is of great significance to society. We used to ask young intellectuals to go to the mountains and countryside, but now we send knowledge to the countryside, and now a new round of intellectual youth has begun to go to the countryside again.

The second globalization, we hope that Alibaba's model, since it has taken more than 26 billion US dollars, should do something for small and medium-sized enterprises around the world, how to help Vietnam, help Cambodia, help ASEAN, help small sellers in this African country, and sell their goods to Asia. So the platform is still the same, everyone participates and develops.

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Moderator: First of all, we should emphasize that we are not choosing talents who deliberately do not know Alibaba, Jack Ma's reputation may be higher than Alibaba's reputation, and for their consumption habits, maybe the Amazon they mentioned, or other websites, are they more familiar with, but will this become an obstacle to our dream of internationalization?

Jack Ma: No, this is very good, first, everyone here sees that every country and every nation has its own proud companies and websites, I think this is a good thing, we can't always buy foreign ones, Chinese have their own brands, the United States has its own Amazon, and all countries have it, which is a good thing.

The second thing, I think it is normal for us to see that everyone does not understand Alibaba, because we are doing the Chinese local market, and in the first fifteen years, we want to do domestic and international, which is unrealistic. Second, if Alibaba does a good job in China, but China's methods and methods may not work abroad, so I think this is also our opportunity. When I was looking at this picture today, I also heard the domestic talk, ah, how do we Alibaba company be listed in the United States, but the popularity is not so high, so an important reason for the success of the listing, we do not target the shareholders who speculate in stocks in the United States, we mainly target institutions, this institutional subscription, the largest institutions in the United States more than 1,000 institutions have all subscribed, if Alibaba's shares are sold to consumers on the street, people who buy stocks, those terminal shareholders, then we are in a mess, 25 billion, You have to sell to an unknown number of people, and I don't know what you're doing. For our research, these financial institutions in the West, large investment banks, are very thorough in our research, but this consumer does not know us very well, this I think this is also an opportunity, take your time, Ali has gone for 15 years, left a China, China has also engaged in 7%, 8% of the retail quota, if you want to get the United States and Europe, you have at least 20 years.

Moderator: In the future, you can let people like Xiaobei often use Alibaba's platform, or talk about it wherever they go. I saw netizens thinking for you very thoughtfully two days ago, Xiaobei lifted his clothes again to show off his tattoos, but this time the words are particularly eye-catching six words, "Shang Tmall bought it", I think it's their wishful thinking, it hasn't been engraved yet.

Jack Ma: But our traditional marketing methods all hope to use celebrities to endorse them, I think we should think of a new way, really make consumers like it, really make small businesses feel useful, and if celebrities and artists in the entertainment industry endorse us, he sincerely thinks you are good, and he will also endorse you if you don't give money, instead of you giving money to endorse you, there will always be a little bit of that.

Moderator: Purely to meet the idol, but the global layout of the idol does require a lot of strength, of course you will also face a lot of challenges, I remember in the past fifteen years, in fact, the Chinese market is not only you alone, many people are eyeing him, including eBay, Amazon, you said that compared with them, we are the crocodiles in the Yangtze River, they are the sharks in the sea, they are actually very good, but to enter the Yangtze River, it is us who wins. But fifteen years later, the fish in the Yangtze River swam out, swam to the sea, and were going to face the sharks in the sea.

I think in the past, American companies were more Americanized, not globalized, and Americanization was to spread the entire set of American business ideas and values around the world, so globalization became more Americanized in the first ten years. In the future, we want to go to the globalization, we have to think about a question, we go to this country, the first thing we have to think clearly about what benefits we bring to local consumers, what you do or local small sellers, what you do that the locals can't do, what is the uniqueness, you have to think clearly about this, to create value. In fact, if you want to compete with others after ranking fifth or sixth, the shark entered the Yangtze River at that time to bite the crocodile to death, the crocodile entered the sea, why must you find a shark to fight, how beautiful this world is.

Moderator: The starting point is different.

Jack Ma: I think everyone thinks differently. Because in Western business, competition is a very important part, and in our Eastern business competition, I think the so-called harmonious coexistence, these two words, our Buddhist thought pays attention to tolerance, Taoism pays attention to harmony, Confucianism pays attention to rules, so Chinese local enterprises must pay attention to tolerance, harmony, and the whole rules. And we have to have time, like doing anything, we can't want to fight as soon as we go out, I think the world is too big,The entire e-commerce, the whole of China has 500 million people shopping all over the world, and there are more than 7 billion people in the world, why do you have to find two opponents to fight? There are still more than 6 billion people who have not done it.

Host: You can also go to the party with other people.

Jack Ma: And we must have time, we must think for a long time, do anything, Alibaba has an experience in the past few years, we always think about what will happen to China in ten years, what problems will happen in the world, if this problem occurs, what kind of things can be done, can solve this problem, because we find that today to do what will be successful tomorrow, it has never been our turn, this year to do what will succeed next year, basically unreliable, because everyone can do it, why can you do it. So we were ready to go on a long-term battle, persevere, and then slowly pave the way. So for Alibaba, globalization is not what we did today, next year will be successful, impossible, the first is impossible, the second is not to think about it, down-to-earth, this company will go 102 years for 15 years, and there are still 87 years.

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Moderator: When will Alipay be listed?

Jack Ma: I haven't thought about anything, but it should be said that Alipay will definitely be listed, small and micro financial services, the main purpose of listing is not for money, but for more participants to share. It is also a pity that Alibaba cannot be listed on A-shares, for various reasons, I hope Alipay has this opportunity, so everyone is working together to let participants share, because this kind of Alipay, Alibaba, we have really worked hard, efforts cannot make us such a scale, without the strong economic development of this country, without the policy of reform and opening up thirty years ago, this is not a cliché, I myself think I am the biggest beneficiary of Deng Xiaoping's reform and opening up.

But if Deng Xiaoping's goal is to hope that in thirty years, we will also be able to carry out bottom-up reform and improvement, this is our duty. If we have to wait for the leaders to issue documents for reform after 30 years, our society will not progress. So companies like Alipay, companies like Alibaba, without this era, without this country, without this huge opportunity for China's domestic demand, we can't have us. So the next work is to let more people participate, and the idea of ecology is to participate and share together.

Moderator: In the Alibaba ecosystem, there is also a very important content is that Dean Qian mentioned the problem of logistics, in fact, today when we want to buy all over the world, unimpeded, logistics is a very important support system, let's look at the layout of Alibaba logistics today, in the world, you will see goods shipped out of China, but also from all over the world to China, this is a global logistics system that Alibaba is building. What kind of expectations does Mr. Ma have for this logistics system?

Jack Ma: This is still relatively primitive, I think our current logistics system, you see that it is a single China, if it can be gridded, it will really be what we want to do, and to make good use of the whole, logistics is a very interesting thing, I think Cainiao is making a bold attempt today, many people criticize us that the logistics speed in Beijing, Shanghai, Tianjin, and Guangzhou is not fast enough, not as fast as some companies.

Moderator: Let's take a look at the data of real-time transactions on the spot so far, how many orders have been placed, how many packages have been placed.

Jack Ma: 140 million packages, 150 million packages last year, 155 million packages, now 140 million, which means that today's package volume is very scary.

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Moderator: In fact, you have done too many things, others can understand, some can't understand, what you understand is that you are connected to your ecological builders, and some people feel that they can't be connected with your ecosystem, for example, these things, in 2014 you launched a mobile game platform, in 2013 2 million US dollars invested in Baicheng Travel, in March 2014, 6.2 billion Hong Kong dollars invested in Culture China, and in March 2014, 6.5 billion yuan entered Huashu Media, In April, it invested $1.34 billion in AutoNavi Maps, spent $1.2 billion in June to buy a 50% stake in Guangzhou Evergrande, and invested in Hollywood in October. There are many rumors in the market that Jack Ma bought 50% of Hengda's shares after drinking once, and they all said this in a state of incomprehension.

Jack Ma: In fact, an investment, assuming that even the old lady who buys stocks on the street can understand, then the trouble will be big, because tactics and strategy are different, tactics are basically what everyone understands today, you originally did this, that is just tactics, real strategy, you think about the future, for Alibaba has to have some investment to understand, some investment can not be understood, it is normal, first of all, we are not to let everyone understand, nor to let everyone understand, but we do what we think is right, Ali once said that we would not make games, but during our discussion two years ago, we asked a question, that is, first, why did we oppose games at that time, because at that time, China was going to turn games into an industry, and games were the leading industry in China, I was more opposed, we were a family of children, if everyone played games, it was not good for the development of children, and the games at that time were relatively vulgar, all of which were killing, robbing, and looting, I was particularly opposed. In the past few years, I have been thinking about a problem, and the game cannot be killed with a stick, because I saw from my dad that my dad worked very hard at that time and was seriously in a mess. He felt that playing cards and chess was boring, he didn't play mahjong at all, and as a result, he felt very lonely after he retired. After those who usually play cards, play mahjong, and play chess, they live younger and happier every day. I suddenly thought, I'm going to retire too, I don't have these games today, what should I do? Let China's elderly society have something to play with in the future, this is the first thought.

Second, games are an international language, children all over the world have a common language, it comes through games, you find that they can't speak at all, Finns and Americans, and Argentines play games online, and they have a common language.

Third, I found that there is another game that is the most interesting way for the elderly to communicate with their children, grandpa and grandson will never talk before, what game we played yesterday, how much game currency we will give you, we can communicate all at once.

Moderator: In terms of ecosystem improvement, what are the other things that you will definitely not enter, because some have changed before, because you see new changes?

Jack Ma: In fact, the areas of investment that we veto every day far exceed, this kind of about hundreds of only pick out a few, every morning, I often say, when you have no money, you pester others, when you have money, all kinds of people pester you, there are too many opportunities. The CEO's production means that it is not in line with our mission, and we must not do things that do not revolve around the business that makes it difficult for the world, and do not help enterprises and consumers. Second, we don't look at what we want to do for the health and happiness industry for ten years. Third, after we enter, just make trouble, we don't do it, some tactics, purely for fun, just play, a company can not be too rational, nor too emotional, so the combination of rationality and sensibility can form your company's unique thinking and culture.

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Moderator: There are one or two more questions from the media. This is a question from Reuters, what is the biggest challenge in the future in the United States after Alibaba goes public, American consumers have many shopping choices, they can go to physical stores, they can go to online retailers like Amazon, how do you get them to choose Alibaba?

Jack Ma: After Alibaba went public, what is the biggest challenge in the United States in the future, we really don't know what the future challenges are, I think there are countless challenges. Of course, the United States is very thorough in its research on us, American scientific research institutions are very thorough in its research on us, and American consumers are not thorough in its research on us, including in American culture, there is a confrontational culture, so we are also very worried about becoming confrontational.

Moderator: It has become a sandwich biscuit.

Jack Ma: Because I went to the United States once, I communicated with an American official, a minister of the government, and he said you are a Chinese company, I said, wait, in China they think you are a foreign-funded company, what kind of company are we? In the Chinese, how much of our share capital is American capital and how much is Japanese capital, you seem to be a foreign company. In the United States, saying that you are a Chinese company is indeed a sandwich cookie. So we feel today that Alibaba should position itself as a national enterprise, Samsung is a national enterprise in South Korea, Mercedes-Benz is a national enterprise in Germany, Apple and Google are national enterprises in the United States, China has reached the need to have a group of enterprises representing China's culture, Chinese values, Chinese technology, Chinese youth, and China's productivity, Alibaba should work hard in this direction, representing the country's strength at this moment, and its contribution to society at this moment. Contribution to the world is our own positioning, and we do not want to compete with each other between China and the United States in the future, but a Chinese enterprise representing this era, global competition.

Question: American consumers have many shopping choices and choose many physical stores, how to get them to choose Alibaba?

Jack Ma: I don't think they need to choose Alibaba, if they choose Amazon, eBay, and physical stores, I think it's good, and they must respect other people's choices. If Ali can't feature what we sell or what we do that Amazon and eBay can't do, then why are you going to make trouble? Competition? Then you might as well go to another country. But Alibaba today is not to let everyone choose to buy things on Alibaba, but to choose Alibaba to sell things may be our thing today, because many other countries in the world are still very interested in high-end products in Europe and the United States, which is what we want to do.

Moderator: How does Alibaba attach so much importance to cross-border e-commerce, such as looking at the future of cross-border e-commerce, has it set off a new change?

Jack Ma: We want to participate in a new change, and we are lucky to be one of the first forces to participate in the world trade change, because the Internet can indeed make consumers better, small and medium-sized enterprises better, trade more convenient, and trade smoother. Why pay attention to cross-border e-commerce, if Alibaba is a national enterprise, want to build a future national enterprise, more than 98% of our revenue and revenue come from China, this cannot be done, at least more than 40% of the revenue comes from overseas, not because of income, it means that you have contributed to mankind and the earth. So cross-border e-commerce is Alibaba can have more diversified culture, we have to think clearly, we must use the money of foreigners, make good use of the money of foreigners, people say that the United States is listed on these things, I think we can also learn from others, use the money of foreigners, invite the world's talents, open up the world's market, serve consumers all over the world, and realize our Chinese dream.

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Moderator: In fact, I know that in our real life, whether in China or abroad, many young people regard you as one of their entrepreneurial idols, because they also hope to be able to participate in a process of changing the world like you in the future, although I can't live to change the world like Jobs said, but at least through my own small entrepreneurship to participate in such a process, so this time when all entrepreneurs know that Jack Ma is going to come to "The Dialogue" again, They made another very creative move, that is, they posted photos of you with them, of course, I believe this is their creative move. I don't know how many are true, how many are P, this is the first one, standing on the shoulders of giants, the next legend is me, this is very courageous, I don't know if it hurts to step on your shoulder. Come again to this crimson cheek, sometimes there is always a chance to carry it to death, I believe it won't be long before I can reach the pinnacle of life, think about it and be a little excited. Each photo has its own name under it, do you have a deeper impression of which of them? Step on the one on your shoulder, I guess.

Jack Ma: I think it's quite creative, we often talk about stepping on the shoulders of giants, in fact, it's quite difficult for you to climb up, when you climb up, you don't want to step on other people's shoulders, I think we have sometimes, we say that people must have dreams, what if they come true. But you have to be down-to-earth when you dream, don't really dream, Guan Jian, you have to take action, in fact, I just looked at Huang Bo and I was thinking, the first time I saw him watching him act in the drama "Alive", I was very moved that day, the success of his movie today is that he may have done a lot of foreshadowing work behind the drama, when others are grabbing the camera, he may be doing the work behind the scenes, when others are in the limelight, he may be memorizing lines, others are entering colleges and universities, he may be experiencing the life of ordinary people, When you really step on the shoulders of giants, you have to do a lot of meticulous work every day, which is something others don't want to see.

Ali has today, I saw Jack Ma, but I didn't see that there are nearly 30,000 employees behind Jack Ma working there day and night, you don't see how many, economists are willing to analyze that China's economic demand is very large, domestic demand is very large, and the goods are cheap, so why didn't others succeed, the key point is that it is a group that does this, and the price they pay is what ordinary people do not expect. For example, perseverance, sometimes people want to progress, if people want to succeed, they must persevere, but when you learn to give up, you start to improve.

Jack Ma: Every company wants to use people the same, use people without doubt, suspect people don't use, when do you do to use people to doubt, doubt people to use, you can step on the shoulders of giants, this is a different thinking, everyone gradually and gradually from life to experience. So we all see this brilliance, sometimes to see the hardships of the people behind it, are you willing to pay such a price to get this look.

Moderator: Fortunately, you are not here, and you won't be able to get the Golden Horse Actor if you are, so you will go to the United States with them to go public. In fact, there was a vision at that time, today, November 11th, is the 53rd day after Alibaba's listing, at such a specific time, look at the ambition of the year, and then return to the passion and dream of starting a business, we really want to know what you think now?

Jack Ma: Actually, when I was talking at that time, I think one thing has not changed over the years, that is, the belief that we believe that this thing will succeed, and if we don't succeed, others will succeed, but we are not smart enough, not hard enough, and not adjust ourselves in a timely manner. Seeing the listing in 2002, in fact, 02 was quite funny, 02 almost the company disappeared, sometimes the idea is very good, the dream must be there, but the dream has become a dream. But there is another sentence that is not said, what if it doesn't work, the probability of failure is very high, we didn't expect the Internet in 01 and 02, the bubble suddenly burst and came down all of a sudden. But we ask, is going public our goal? No, so over the years, we have come down and understand more and more that many companies take listing as the goal of success, then it is basically over, we say that it is a gas station, the car has to continue to drive forward after adding fuel, now 25 billion, people say to give you 25 billion US dollars, you can sleep? That's not the case, 25 billion makes you work harder and do better.

Jack Ma: I'm old, so the elderly tell you these things, go, he won't believe it, when he believes it, he will be older, and he won't have a chance again, I read this myself, I am very lucky, I lived ten or eight years earlier than the average person, and I saw through a lot of understanding.

Moderator: This sentence makes me think, as if you are an abnormal person, you can do things that cannot be deduced by reason and logic, is this your special function?

Jack Ma: No, the time I spend is different from the time spent by others, and without them being able to do things rationally and objectively, I wouldn't have had such an opportunity to think about these issues, so I know they won't necessarily believe what I say. However, everyone has no choice, just when Alibaba went public, when it was listed in 2007, I told my colleagues, are we really smart, our people can't recruit, stay in the company and sit below the group of millionaires, multimillionaires, we at that time as long as the road is not too disabled people are recruited by us, people listen to Alibaba, you say that we work hard, more people than we work hard, what is the reason, a very important thing, they persisted, those who think they are very smart and capable , all poached by headhunters, or started our own businesses, we didn't have headhunters to dig us, we didn't choose, and there were no other good companies, so let's stay, wait and wait, basically like this, life is so miraculous. Speaking from the heart, if I have another chance in life to do it again, I don't want to do this job, anyway, it's not easy to do any good job, Professor Qian is definitely not easy, it's not easy to do data, Jiang Fang is even more difficult than me, in fact, I think Alibaba employees are more difficult than me, I can think wildly, I just want to organize people to implement it to the end, of course there are many details in the middle, they are the people who follow the car and the people who drive the car, and the people who follow the car are more tired. So I just think that Alibaba is too hard for this matter, not what I am today, I am more worried about my ability, my eyes, my mind, my physical strength, whether I can meet the expectations of so many people. It was originally a joke, but now they treat you as if you have to do it, and then it becomes a responsibility, so I think oh, in the end I have to think of a new way.

Jack Ma: I hate that some people have three pages of business cards, and he has them all over the world, anyway, the parentheses are equivalent to the cadres at the department level, and I have seen all kinds of business cards, and you think that some people are actually willing to write their business cards specifically for CEOs and chairmen, in fact, the higher you say, the higher the expectations of others. I have been saying that Huang Yaoshi's martial arts are high, in fact, Huang Yaoshi's martial arts are very high, he is high in others do not know that this old man's martial arts are so high, if a person is two meters tall, take two big hammers, people will look at it, they will have already killed you with a gun, at a glance, wow, how can you eat it? The gun will also bypass you. This old man is holding a fan, crepe, you think there is no martial arts, or he beat it out, so the business card is better to keep a low profile, the bigger you are, the higher your expectations. So when I look at that business card, it doesn't look like mine, because I don't know how to write the chairman and CEO, so I really can't write it, and there is no need to write it today.

Jack Ma: In the process of communication, it is very important for everyone to be comfortable, do business with others to talk about business, you can't always bring money, I often talk about your eyes, this is the US dollar, this is the RMB, the speech is all Hong Kong dollars, such people are unwilling to communicate with you. The real person you want to talk to thinks you are an ordinary person, you are trustworthy, you are reliable, then you will have a chance, so the business card does not represent, it is a phone number, it is a contact address.　　Moderator: This is really a business card we created, its blank, this year is the 15th anniversary of Ali, this business card may be used after the 15th anniversary, it may be 2029, the anniversary of Ali's 30th anniversary, you will distribute such a business card to Professor Qian, although you are old friends, Jack Ma is also added by us, I think if this business card is designed by yourself, how will it be written, name, position or other content, or there is a mysterious logo for, Maybe it's your tenth listed company, etc., it's possible.

Jack Ma: It may be Jack Ma, a phone number or an email address, the rest is useless, because you rely on your business card to advertise, or positioning, it is estimated that in the future, if this is a tombstone written on what kind of words, I will think about it, I have been thinking lately, it is difficult for people to decide where you were born, but people can decide how they die.

Moderator: Have you really thought about the words you hope for on your epitaph?

Jack Ma: I am really thinking, of course, you are not actually thinking about the epitaph, how do you leave this world, you have to have your own thinking, this is what you can prepare, how you came to this world, you can't prepare, but you can prepare when you leave this world, what do you hope for at that time, you start writing today just to close. Of course, sometimes you have to leave some creativity that people can't think of.

Moderator: You are usually strange, so many people at the scene are holding back to read that book, to read that text, to make a joke, in fact, we have been talking on the spot for so long, there has been a particularly silent friend listening carefully to our conversation between the two of us, this is not an ordinary friend, this is a special friend, of course how special? I think Mr. Ma will reveal the mystery to everyone.

Jack Ma: Yes, this is a gift we gave to the New York Stock Exchange, Tao dolls, very small, we think small is a kind of strength, small is a kind of power, I am more interested in this thing, I saw a very, very ordinary group of farmers in a village that we made, with their own hands, beating to make such a thing, we sent it to the New York Stock Exchange.

Moderator: The New York Stock Exchange has not accepted it for many years.

Jack Ma: Since its establishment, the New York Stock Exchange has only accepted two gifts, what was the Soviet Union called before? Russia, Russia gave to the New York Stock Exchange, at that time, in order to raise about how many dollars to support Russia's economic development. How many years is 1903? In 1913, we gave the second gift after nearly 101 years, which was from China, and we gave such a thing. One Tao, one treasure behind.

Moderator: I originally wanted to learn two tricks on the spot, so I could only communicate in private. At this moment, the transaction amount is also constantly changing, and what will be the number we have seen so far, the real-time data shows 34.2 billion.

Jack Ma: It's similar to what I judged yesterday, before twelve o'clock exceeded the whole of last year.

Moderator: Last year's accurate figure was 36.2 billion, so at about 12 noon on November 11, it is about to break through 35 billion. Awesome, awesome.

Jack Ma:Tonight is about eight or nine o'clock to ten o'clock should be the peak period, and he will start to come again, one is in front, and the second is around ninety or eleven o'clock in the evening, like crazy.

Huang Bo: It should be 60 billion no problem, as far as the current numbers are concerned, I vaguely looked at the numbers behind it, I can't see it clearly, it jumped up, I was thinking about which movie box office is like this.

Jack Ma: Yes, it will be, I think why don't I say 60 billion or 50 billion?In fact, I really think that I said last year that Alibaba's Double Eleven will one day exceed 100 billion, but I don't want 100 billion to come out of Alibaba's system, because I hope it can be universally realized in the whole society and the retail of department stores will be involved in becoming 100 billion, which is what we do for this purpose, if a company is so big, it is actually equivalent to the water of a well, drying people up, it is not a good thing, I am slowly looking at this number now to see how it can get more people to participate in the future.

Moderator: At 12:42 on November 11, 2014, Beijing time, our number is gradually approaching 40 billion, maybe it is difficult for us to predict now, it will be 50 billion or Huang Bo said 60 billion, but there should be no problem with more than 40 billion. I would like to ask Mr. Ma a particularly difficult question, if at the moment of 40 billion, do you know that we are going to ship multiple goods, measured by weight?

Jack Ma: I don't know if it's 40 billion refrigerators or 40 billion clothes?

Huang Bo: What if it's just 40 billion yuan?

Moderator: You're right, I really want to say this number, converted, it will probably be a ten-ton truck to transport, I just really calculated, a ten-ton truck will transport about forty-five cars, or the tin train we are familiar with will have about seven or eight knots, all in RMB, this number makes Mr. Ma dizzy, because he has only one source, someone provided me with a very accurate secret number, 100 million it weighs 1.13 tons, so we made a conversion, 100 million cash is put in one piece, so your 40 billion, there will be so much freight out.

Jack Ma: Thank you to Chinese women.

Moderator: So you have to officially prove to the ladies on the Internet that there are losers behind every man, because they prove that they are contributing to the economy in their own special way and even in their favorite ways.

Moderator: Returning to our ultimate proposition today, just now Huang Bo said that Double Eleven is a very lonely day, it is not easy for men, and it is difficult for women, and then a lady said that men are more difficult than women, and then come to you, you say that women are more difficult than men. No matter how difficult it is, because you have a business that makes the world no longer difficult to do, a lot of happiness has appeared in life, Mr. Ma repeatedly emphasized in today's program that he is willing to think of various ways to see, what kind of things can bring new changes to the world, these changes may be in our future every day, not only in these rolling and changing numbers, but also looking forward to Ali can bring more excitement to the world, thank you Mr. Ma Yun, and thank you all, thank you for watching.