I saw that a friend needed this book, and I found it, and after reading the introduction, I shared a book with you Behavior Design (zero cost change)
Introduction · ·
What is behavioral design? The cutting-edge psychological theory proposed by Stanford University professor B.J. Fogg has been praised by people in the entrepreneurial and investment circles, and many of Fogg's students have used this concept to start their own businesses and become millionaires. Behavioral design is based on the study of human thinking habits, indirectly designing interferences that affect behavior and decision-making. habit change, user experience, ad creative, product design, employee management...... It is inseparable from design. How do you design easy and efficient change? Based on various change problems, "Zero Cost Change" provides a series of thinking logic and design ideas for changemakers. In all successful change, 3 elements are essential: intellect, emotion, and situation. Reason. Give clear instructions and people know how to act. If you want employees to change, don't say "everyone is cheering up", but say "talk to customers at least 125 times a month". Emotions. Find the feeling, narrow the change, design the motivation, and people will change. Situation. Human problems are often situational problems. Change the environment, set up an action trigger mechanism, develop habits, gather peers, and change is easier. This is a classic book that breaks through cognition and integrates psychology, behavioral economics, behavioral design, cognitive science, and neuroscience. As internationally renowned behavioral psychologists, the Heath brothers are very good at understanding the underlying laws of human psychology. Change may not be easy, but at least this logic can make people see the problem clearly and find a countermeasure. The era of behavior design has arrived, and everyone should learn a little behavior design to achieve their wishes, change behavior, and influence others. What is behavioral design? The cutting-edge psychological theory proposed by Stanford University professor B.J. Fogg has been praised by people in the entrepreneurial and investment circles, and many of Fogg's students have used this concept to start their own businesses and become millionaires. Behavioral design is based on the study of human thinking habits, indirectly designing interferences that affect behavior and decision-making. habit change, user experience, ad creative, product design, employee management...... It is inseparable from design. How do you design easy and efficient change? Based on various change problems, "Zero Cost Change" provides a series of thinking logic and design ideas for changemakers. In all successful change, 3 elements are essential: intellect, emotion, and situation. Reason. Give clear instructions and people know how to act. If you want employees to change, don't say "everyone is cheering up", but say "talk to customers at least 125 times a month". Emotions. Find the feeling, narrow the change, design the motivation, and people will change. Situation. Human problems are often situational problems. Change the environment, set up an action trigger mechanism, develop habits, gather peers, and change is easier. This is a classic book that breaks through cognition and integrates psychology, behavioral economics, behavioral design, cognitive science, and neuroscience. As internationally renowned behavioral psychologists, the Heath brothers are very good at understanding the underlying laws of human psychology. Change may not be easy, but at least this logic can make people see the problem clearly and find a countermeasure. The era of behavior design has arrived, and everyone should learn a little behavior design to achieve their wishes, change behavior, and influence others.
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Posted on 11/15/2018 8:10:05 AM
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