Netizen "Xiaomo" is a senior rice fan, who has bought two Xiaomi mobile phones one after another and snapped one on the day of the Xiaomi tablet's release. But he is not satisfied with the experience of the Xiaomi Mi tablet, and Lei Jun promised at the press conference that by the end of the year, there will be 2,000 applications adapted to the Xiaomi tablet. But he believes that in the Xiaomi Tablet App Store, there are not many applications that are perfectly adapted.
Xiao Mo subscribed to Lei Jun's WeChat public account, and wrote in an article signed by Lei Jun explaining why he made a tablet that Xiaomi chose the Android system, so that some applications in the Android field can be used directly, and chose NVIDIA's TegraK1 processor, which makes PC games easy to port because of the similar architecture.
If you only consider the quantity, the number of applications supported by the Xiaomi Pad App Store has exceeded 3,000, but many of them still rely on the application itself to "directly use", especially some apps that are not marked HD, which are still mobile phones. The PC port game has not yet seen actual results, which is different from Lei Jun's original promise.
Some developers told Tencent Technology that the adaptation workload of the Android tablet market is too large, and the input and output are usually disproportionate. In particular, the Xiaomi Mi Pad uses the same 4:3 screen aspect ratio as the Apple iPad, which is different from the 16:9 of ordinary Android tablets, so it takes more work to achieve a perfect fit.
As for the porting of PC games, a PC game developer said that the X86 processor and ARM processor are very different, and the porting is tantamount to re-development, and the control of PC games is completely different from that of a tablet, and just copying and porting is worthless.
Lei Jun once attributed the success of Xiaomi mobile phones to the triathlon of "hardware + software + network services", but apparently on tablets, Xiaomi has failed to continue such success, which may be related to the fact that Xiaomi tablets are too hasty. Before the release of Xiaomi phones, MIUI had been updated for 52 weeks, adapted to dozens of mobile phones, and accumulated 500,000 users worldwide. MIUIforPad is only suitable for the second generation of Google Nexus7 and Xiaomi Pad products, and has not gone through the long process of polishing and accumulating popularity like the mobile version of MIUI.
According to data learned by Tencent Technology from a number of third-party research institutions, the sales of Xiaomi tablets are average among Android tablet brands. As of the end of September, the total shipment volume of Xiaomi tablets was about 550,000 units, most of its products were shipped through official website channels, and the retail sales volume outside Xiaomi's official website was about 90,000 units.
According to IDC's relevant reports, Samsung's tablet shipments in the third quarter were 9.9 million units, while ASUS and Lenovo shipped 3.5 million and 3 million units respectively, which means that Xiaomi's idea of trying to subvert the tablet market on its own is more distant.
At present, it seems that Xiaomi tablets, like Xiaomi routers and TVs, have become a typical case where Xiaomi's methodology is not "universal".
It is difficult to build an ecological chain on your own
Lei Jun said in the article recalling why tablets are made ("Someone always has to plant trees first"), "At least in the early days of the release of Xiaomi tablets, transplanting the ecological chain is the core of the whole work." The specific operating mode is to use the Android operating system, NVIDIA TegraK1 processor platform and iPad miniRetina version of the screen, and the purpose behind this is to quickly pour more applications into the Xiaomi Mi Tablet.
Despite his sense of mission, Lei Jun's vision never seems to have come true. Canalys analyst Bi Xiaojia told Tencent Technology that because the app screen, resolution and aspect ratio of mobile phones and tablets are different, direct transplanting has a bit of a rigid feeling, and many user experience details have not been optimized.
Tencent Technology observed that among the applications currently stationed in the Xiaomi Tablet App Store, there are only a handful of applications that are truly exclusive or specially adapted. Some netizens listed a list of perfectly adapted applications on Xiaomi's official forum, and the number was only 330.
Lei Jun once said in the above article that mobile phones are devices with distinct basic functions, and mobile phones can be sold with the two functions of calling and texting. However, as a "content-heavy consumption" device, the tablet does not have a core function anchored by its own hard demand, and all the functions of the tablet rely on the content and service supply support of the ecological chain. A tablet that doesn't have enough support for apps and games is not much different from a brick.
This may explain the reason why the Xiaomi Mi Pad has performed so far average, the unique resolution makes the Xiaomi Mi Pad incompatible with the mainstream Android tablet, although Xiaomi is trying to be a pioneer, but obviously in the fragmented Android world, Xiaomi has not been able to find a solution to the lack of ecological chain.
In addition, Xiaomi tablets have not been able to find a suitable price range like Xiaomi mobile phones, and in Android tablets, it is many white-label manufacturers (copycat manufacturers) that really grasp a large share of this market, and its advantage is to meet the market demand for low-cost tablets, and the price of these products is generally less than 1,000 yuan.
After the success of Xiaomi mobile phones, these manufacturers did not give Xiaomi enough opportunities in the tablet market, and the price of iPad products in their own iOS camp was not inflated, which made the Xiaomi Tablet lacking in application not very attractive, which also caused the flat sales of Xiaomi tablets.
The Xiaomi model has once again stepped down from the altar
According to data learned from a number of third-party research institutions by Tencent Technology, as of the end of September, the total shipments of Xiaomi tablets were about 550,000 units, and it is difficult for Xiaomi to replicate the myth of "subversion" in the tablet market. In the third quarter, Apple, Samsung, Lenovo and other brands of tablets sold in the millions.
Bi Xiaojia said that at present, Xiaomi has a layout in the entire terminal product line, but only mobile phones are its really carefully polished products, while others have a little bit of blind follow-up. What Lei Jun wants to achieve is to extend the entire MIUI system to more screen areas, but it has not yet been able to achieve a level of refinement.
According to the analysis of some industry insiders, Xiaomi's smart terminal product promotion strategy is very similar - selecting the components with the most publicity and selling points, using MIUI as the core of the software, supplementing the early content through its own or invested business, and finally publishing highly incendiary speeches to publicize.
In a sense, promises such as "porting PC games" are the same as the original "Xiaomi mobile phones play games comparable to game consoles" or "dynamic headphones". Fortunately, an internal Xiaomi employee told Tencent Technology that "the tablet market has been proven by Apple to have a strong demand, so Xiaomi will follow up", and in response to such product evolution, Xiaomi's only way is to continue to spend money on tablets.
In Xiaomi's long product category list, in addition to mobile phones and power banks, tablets, routers, and TVs have not become popular products. Objectively speaking, as a newcomer, Xiaomi's achievements in the above markets are still remarkable, but it is affected by the over-mythized brand image, and failing to break to the forefront is considered a failure.
An executive of a Shenzhen white-label tablet company with tablet shipments several times that of Xiaomi told Tencent Technology that the achievements of Xiaomi mobile phones stem from the right time, place and people, and the methodology and way of thinking are far less important than the outside world thinks. If Xiaomi can concentrate on providing service and experience as it did in the mobile phone market, rather than rushing to launch hardware products, it may perform better, "because consumers always vote with their feet." ” |
Posted on 11/8/2014 6:29:26 PM
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