How to optimize Taobao stores
Taobao stores and Aliwangpu keyword rankings are quite different
There are several factors that determine the ranking of Aliwangpu
First, see if you are a member of Chengxintong
This can't be helped, the keywords of Chengxintong members must be at the top of Alibaba's search
Second, whether your long-tail keywords are done well, there are not many long-tail keywords, the more the better
Third, the quality of each of your product messages is not high
Fourth, you need to control the time of reposting, the minimum
3
Once in a day
Okay, now back to the Taobao store
There are many factors that determine the ranking of keywords on Taobao stores on Taobao's own search engine
First of all, it is keyword optimization
Taobao stores are different
Each baby description can be done
2
keywords
For baby descriptions, there is usually such a formula: baby keyword one
+
Baby keyword 2
+
Promotional offers
+
Others
Students who do Taobao, now take notes on this formula
We must first understand what the order of Taobao spiders is when they crawl keywords
There is no doubt that Taobao spiders start to grab from the front
In other words, the spider grabs the first baby keyword first, then the second baby keyword, and finally the others
Words
Then, the more the keyword is in front, the more advantageous it is
Therefore, our key keywords should be as far forward as possible
Do you understand,
If you often visit Taobao, you will find that many baby descriptions are full of "★"
“◢┫┣◣”
“〓”
“，
etc
If your store also has such symbols, please remove them immediately
Because spiders, like people, like to take flat paths
These jumbled symbols act like large rocks, hindering the spider's walking and grabbing
So, our correct use of symbols should be:
“
/
”
“
|
”
"Space"
“
+
etc
For the optimization of the Taobao store itself, we focus on it
2
Ideas:
First,
Do more keywords,
The more keywords, the better.
Because the more keywords,
The wider the coverage in the Taobao search engine,
The higher the chance of being searched
Second, be sure to keep this formula in mind: baby keyword one
+
Baby keyword 2
+
Promotional offers
+
Others. Follow this
It is absolutely correct to use formulas to describe your baby with keywords.
Put key keywords first
Of course, there are many factors that determine the ranking of keywords on Taobao stores
All of them should be known to everyone who does Taobao
I'll just give you a brief introduction here
First, see if you join the consumer protection system
Stores that join consumer protection will have priority in keyword ranking
Is Taobao Wangwang online all the time?
The search results on Taobao will exclude Want Want sellers who are not online
So make sure your Taobao Wangwang is online for a long time
Then, the number of baby sales records, collections, and views will also directly affect the ranking of search results
Then, there is the credibility of the store
These are not good for small sellers
This can't be helped
Big sellers are usually more likely to rank high
Finally, there is a friendly link
You need to find a store that is close to your store for a friendly link
For example, you make jewelry
Usually girls buy jewelry
So what other products do girls buy?
Clothing, bags, etc., right?
So, go and make a friendly link with these shopkeepers
Cooperate with each other, recommend products to each other, and achieve a win-win situation
Friendship links are very important, and they increase the weight of the store
Taobao stores, websites, and blogs are the same and need weight
The higher the weight, the higher the keyword ranks
The above we are talking about the optimization of the Taobao store itself
The key is to remember the two "emphasis" I mentioned
This is what I once said, the internal optimization of Taobao stores
And we have already talked about how to optimize externally
It is through a third-party platform to import traffic from Baidu Valley song line
In addition, I will share more details with Taobao here
These details are not related to optimization
But it is definitely beneficial for you to promote Taobao stores
First, online store decoration
Find professional design store design dynamic avatars, forum dynamic signature pictures, baby classifications, announcements and other columns, store signs, strengthen
store promotion,
Because professional design shops can grasp it better,
can explain the treasures sold in online stores,
Increase publicity to buyers
Make the first good impression.
Second, take good photos
Selling goods online,
Pictures matter,
It must be clear and beautiful,
It is also necessary to reflect the characteristics of the product from multiple angles.
Since the general seller only
There are entry-level cameras for home use,
Lighting equipment is generally not equipped due to high prices.
Under such conditions,
In order to protect
Hold the picture clearly,
The color is close to the real thing,
Try to take advantage of natural light from 2 pm to 4 pm.
image size,
Merchandise shelving
Keep the angle straight,
Make the product page look neat and comfortable.
In the limited
80k
inside,
Try to make the picture as big as possible,
Let others see it
to the details.
Third, increase the number of babies
Try to get as many new goods as possible,
Because the probability of each baby being seen by the buyer is the same,
So a large number of babies can increase your browsing
volume, there are more people coming, and the sales volume is naturally large, but it must be divided into categories, otherwise it will become a grocery store and affect your own store
image, it is not conducive to buyers to view! Constantly having new goods can also retain old customers and give old customers a sense of freshness.
Fourth, write a shopping guide
Write more handwritten shopping guides,
This way buyers learn about you and your store while learning the shopping guide.
In your help don't
People also promote themselves.
Fifth, the perfection of details
There are some details that may not seem very noticeable, but they are often the ones that make or break your online store.
（
1
Provide a few more online contact details so that the customer can contact you in the most convenient way for them. Such as Wangwang,
QQ
、
MSN
and other online dynamic connections are displayed on each product description, making it easy to find contact information. At the same time, it should be explained online
Customer service time, so that your customers can easily find you.
（
2
Payment methods are not limited to Alipay, but now online bank transfers are gradually being accepted.
（
3
Add borders to product pictures, store name watermarks, etc., and always promote the online store.
（
4
The description of the product is concise and easy to understand. The mailing method, postage details, return and exchange instructions, etc., should be written,
Let customers see at a glance and feel your attentiveness.
Sixth, send more red envelopes
multiple red envelopes,
Give buyers real benefits,
Earning customers is more important than making money,
It is very helpful to stabilize old customers.
Send red envelopes frequently
There will also be many new buyers to receive it,
can attract new customers.
For the specific red envelope sending out the following example:
I want to experience the sports belt
Is it fun to come? Want to add some color to your workouts? Here all your desires will be fulfilled! full
50
Yuan
reduce
5
Yuan.
Seventh, set up a special sale area
Regularly set up some high-quality and low-cost babies in the special price area,
Link a few more beautiful babies on the page in the special price area,
Lose a little
Able to drive views.
Eighth, carry out promotional activities in the store
In the store bulletin board a week in advance
,
Advertisements such as signature files and store messages will notify buyers in advance
.
Generally, choose one
Two pieces are good, mainly through this to attract customers to the store. To cooperate with the event, it is necessary to replace it with a new signature file and introduce the event.
I also have to go to the forum and post this "good news" to my friends around me
。 Make full use of every resource to promote your store.
Ninth, join the Business Alliance
Join one or two business alliances,
Participate in more business alliance activities,
In order to show off your baby,
The promotion of the business alliance's activities is very strong.
To join the business alliance, you can find it in the business alliance forum,
Then select the business alliance you want to join,
Want Want contacted the person in charge of the personnel department of the business alliance to inquire
For specific joining matters, just negotiate and join
Tenth, participate in the search bidding of through trains
Search bidding for through trains,
It is consistent with the principle of bidding ranking for buying keywords on search engines such as Baidu.
If already
After setting up the corresponding bidding words and advertising title introduction on the through train,
When a buyer searches for a product on Taobao,
Just searched for you
When you purchase a bidding term,
Your ad will appear,
Customers can quickly find your products and click through them.
If
When a buyer clicks on your drive-thru ad, the system will charge you based on the click price of the bid you set, with the lowest per click
0.1
Yuan. If the advertisement is only displayed and no one clicks on it, it is not charged. At the same time, you can set a maximum daily limit to prevent ads
The cost is too much.
Eleventh, participate in Ali Mama promotion activities
Alimama promotion is an online mall that uses advertising as a commodity.
As a seller,
Various advertising products can be purchased on it
to promote the products in the store.
Alimama provides store sellers with per-view billing,
Billing by duration,
Pay per click,
These four advertising products are billed by transaction.
Sellers can choose advertising products that suit them according to their own resources to promote online stores
Wide.
Pay per view,
Billing by the length of time.
There are no requirements for the seller's credit rating for pay-per-click,
However, according to the billing requirements of the transaction
Seller level must be above one diamond.
Twelfth, recruit traditional sales agents in university towns to promote the process of website shopping
Many college students have entrepreneurial awareness, and you can go to local universities to find college students to help you act as agents
Thirteenth, product listing strategy
According to professional statistics,
The best time to put products on the shelves is:
Morning
8
：
00~10
：
00
，
Noon
1
：
00
left and right,
Afternoon
4
：
00~6
：
00,
At night
8
：
00~10
：
00
, because Taobao's products are ranked according to the remaining time of the goods, during these periods or weekends
The number of views is high.
It is best to choose these times to release products,
And put the products that are about to arrive in the products recommended by the shopkeeper.
In order to better increase the number of views.
Fourteenth, check the buyer's purchase information, understand the needs of buyers at any time, and take the initiative
Taobao's shopping market is a good place,
Many lazy buyers who visit the store directly send out purchase information in the shopping market.
Sell
Home can go in and find the right customer,
Targeted product recommendations,
In this way, the transaction rate is quite high.
Even if there is no one who asks for enough
The desired products can also be recommended to those who are satisfied, which is also a good product promotion method.
Fifteenth, service and after-sales service
（
1
Want Wang
24
Hour online, in line with the principle of honest management, strive to achieve satisfactory service. Be familiar with your own things,
If someone consults, open your mouth and come. When customer service is not available, set up considerate auto-replies.
（
2
Pay attention to the details of packaging and mailing, repeat customers are a big market, and add a promotional card to the goods sent.
Introduce your own shop and baby, stay
ID
Connect with your store so that buyers remember your store when they buy again, and increase customer loyalty
Actual degree.
（
3
Send holiday greetings to Taobao customers
Sixteenth, participate in community activities, this is a long-term publicity process, may not see obvious results for a while, the most important thing is to persevere!
（
1
Always pay attention to Taobao's activities on the homepage, if there is a suitable one, you must participate, the publicity is very strong, and the commodity is appropriately adjusted
Keywords and store keywords can effectively increase views
（
2
When encountering festivals, we must realize the goods that are ready for festival activities, and strive to do every activity without letting go!
I remember that when doing activities, I had to make a response change to my store name and signature.
Chapter 17, in relation
qq
groups, Taobao groups, forums to distribute promotional information, new product information, etc
1
) joined
QQ
Groups and Taobao groups are a good way to increase the number of views. Most of the people in the group are Taobao sellers and buyers, in
In the group, everyone can chat, discuss buying and selling issues with each other, and also find target buyers.
2
Forum posts and replies. It is to go to the Taobao forum (the base camp's Want Want to ask questions and experience the buyer's experience of talking about the residence) to send one
Meaningful original posts, professional posts related to the product, and strive to be highlight posts
,
Attract forum members to pour
water,
Achieve the purpose of publicity.
But be careful not to let yourself be too obvious for the purpose of advertising,
Because this will not only cause
The disgust of forum netizens,
Implement advertorial promotion.
You can also reply to Taoyou's posts seriously,
The best reply post is a sofa,
First
The promotion effect of the page is very good, and it can also increase the number of store views.
Eighteenth, launch group buying to quickly increase sales
It is to let the buyer who only wants to buy a baby finally buy your baby with his friends and get the wholesale price.
Group purchase price
Cheap, multiple postage counts as one postage. When converted, it will make buyers excited.
Nineteenth, give away small gifts
You can keep the buyer informed in advance,
He will be very happy when he receives the goods and gifts you send,
The gift is not here
No, no,
It's a heart.
Whether your buyer will continue to shop in the future,
Treat him as a friend,
Face it sincerely.
There will definitely be good rewards. Clever use of giveaways (a quick way to rush your heart!)
）
。 For example, some sellers
A
, the general price of the goods he sets
be
38
Yuan, then he has a batch of commodity prices in
3~5
About yuan, under normal circumstances, he set this low-priced baby as a deed
Giveaway, where buyers are encouraged to take pictures of the giveaway and purchase from the normal one
38
The price of the gift is deducted from the yuan. So that the buyer is supporting one
A baby is
38
In the case of Yuan, two treasures were obtained, that is, one more gift. This method can be used in
During the promotion,
Psychologically,
So that the buyer is satisfied,
The biggest benefit for sellers is that the giveaway also forms a deal.
One more
Good reviews, credit increases very quickly.
Chapter 20, evaluation
Reviews for buyers are also an opportunity to promote and show your baby.
Don't write simply when giving a buyer a review
"Good buyer,
Cooperation is joyful
Fast"
Because buyers have to check the seller's credit rating before buying, and if someone finds out that your buyer will not leave anything for you
What impression, I wrote "Happy cooperation, another batch of high-quality outdoor sports equipment is on the shelves, come and take a look when you have time!"
！
"It's for buyers
The same is true in the explanation of the evaluation, you can come to my store to see the style.
Evaluations given by others: in the store credit
,
There is no explanation after customer credit evaluation
?
Why not put your product
Write down your professional knowledge
,
Let customers feel that you are very attentive and professional
!
The above are the experiences of some crown-level sellers that I have carefully collected on the Internet
Very valuable experience
Study carefully and implement them one by one
I hope it helps you
It is really not easy to do one thing well
It's cumbersome
It's terrible
Everyone has experienced it
However, there is no way
What do you do, isn't it?
There is really no one who succeeds easily
I believe that successful people must have their reasons
We are all grassroots
It is destined to devote more time and effort
Be serious and patient
We must pay close attention to details
If you pay, the result may not be satisfactory
This is normal
It is important to face it with a calm mind
Keep thinking, summarize, and implement
I hope everyone can summarize their own marketing method |
Posted on 10/31/2014 10:28:28 PM
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Posted on 10/31/2014 10:35:09 PM
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Landlord|
Posted on 10/31/2014 10:43:11 PM
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