Wu Ruan's students, please don't go to "Guangbutun" to buy a computer! So as not to be deceived!

Wuhan Guangbutun Computer City fools customers into tricks revealed

Before 3.15, a number of computer sales companies in Guangbutun were blacklisted by the industrial and commercial department for illegal sales. On the Internet, complaints about Guangbutun Computer City emerge one after another.

How exactly do these companies carry out the above scams? In order to find out, the reporter applied for a job to join Wuhan Yinjia Information Technology Co., Ltd. and worked as a sales consultant for a week to reveal the inside story.

Cyber Digital Plaza

At about 9 a.m. on March 12, the reporter came to Room 1401, 14th Floor, Yangtze River Media Building, Luoyu Road, Hongshan District, and applied for the position of sales consultant of Wuhan Yinjia Information Technology Co., Ltd. The interview process was only five minutes, and in the afternoon of the same day, the personnel specialist informed that "after the interview, come to the company at 9 a.m. tomorrow to go through the entry procedures".

Because the real academic information was not provided, when going through the entry procedures, the reporter falsely claimed that the academic certificate was not with him and could not provide a copy for the time being. For the next week, the personnel officer did not ask about the certification of academic qualifications.

"This job threshold is relatively low, with a basic salary of 1,350 yuan and an 8% profit commission, and the company will arrange 3 to 10 days of training for new employees, with a probationary period of 1 to 3 months." Introduction by the personnel specialist.

However, after less than half a day of training, the reporter was assigned to a Lenovo store on the first floor of Guangbutun Information Plaza and started his post in advance.

The store covers an area of about 30 square meters, mainly dealing in Lenovo computers, and also sells brands such as Acer, Asus, Samsung, and HP. In addition to the store elder Lao Wang, there are 8 other sales consultants. In fact, the "Lao Wang" in the mouth of sales consultants is not old, born in 87, but more than 3 years of computer sales experience has made him a "veteran".

Lao Wang designated 24-year-old Ah Jun as the reporter's master, responsible for "passing on the help".

"You can fool customers." Ah Jun taught the "apprentice" sales experience, and seeing that the "apprentice" was a little confused, Ah Jun added: "For example, Intel's processors are indeed better than AMD, and many customers come for Intel's processors, but Intel processors are expensive and profitable, you can tell customers that AMD is better than Intel in some aspects and better meets customer needs." ”

Let customers who come to Intel buy AMD, which is almost the entry-level sales skill of Guangbutun computer sales consultants, which sales consultants call "transformation", that is, recommending high-cost, low-profit models (models that customers want to buy) to low-cost, high-profit models (models that sales consultants want to sell), and finally selling them to customers.

In addition to "transformation", professional terms such as "powder", "push" and "water fish" are also passed down by word of mouth among sales consultants.

"Powder" refers to picking a thorn for a certain machine, "pushing" is the opposite, referring to amplifying the advantages of a certain machine, and "water fish" refers to customers who do not know much about computer knowledge.

When encountering a "water fish", "powder" the model they want, and then "push" the model they want to sell, and finally "transform", this set of roads of sales consultants has been tried and tested repeatedly, and often achieves "explosive k": the selling price of a machine is more than 1,000 yuan higher than the cost price.

In addition to "powder" and "push", sales consultants sometimes even attract customers at low prices in order to "transform".

"What is the price of Y400?" On March 16, a student-looking customer entered the store to ask sales consultant Xiao Huang.

"About 5,500 yuan." Xiao Huang blurted out.

Hearing Xiao Huang's offer, the customer was stunned for a moment: "5,500 yuan, are you sure?" What to give? ”

"With a ticket, the three-piece set of bags, rats, and cleaning will be matched for you." Xiao Huang replied.

The customer looked at Xiao Huang with a surprised expression, "I'll take another look." Turned around and walked out of the store.

"Your quotation is too low, fools believe it!" Looking at the customer's back, sales consultant Xiao Chen laughed at Xiao Huang.

It turned out that the cost price of the model that the customer wanted was close to 5,900 yuan, and Xiao Huang wanted to use the "ultra-low price" to stabilize the customer, and then find a way to "transform", but he didn't expect to scare the customer away.

How high is the profit of "transformation"? A product price limit list circulated internally by Yinjia shows that each model is marked with two prices, one cost price and one limit price. The company requires sales consultants to sell computers at a price above the limit price, and the price limit of most models is more than 400 yuan higher than the cost price, and the cost price of a laptop in the Lenovo Z series is 3,000 yuan, and the limit price reaches 4,300 yuan, which is 1,300 yuan higher than the cost price.