【Editor's note】With the continuous launch of new features by WeChat mini programs, there have been waves of new waves in the discussion of WeChat mini programs. Will mini programs replace APPs? Each has its own opinion. The author invited Yali Technology, the most popular free development service provider of mini programs in the market, to conduct relevant tests and make corresponding predictions for us, and provide users with exclusive services for free development of mini programs.
Some people say that a mobile phone can go all over the world, which sounds a bit exaggerated, but it truly reflects the impact of the rapid development of China's Internet on the lifestyle of Chinese people in recent years, from the purchase of furniture and home appliances to the decoration of daily life and shopping, including shopping in the market.
On the one hand, these changes come from the change of people's concepts with economic development, and on the other hand, they benefit from the popularization of smartphones and the comprehensiveness and diversification of mobile application apps. Basically, the problems that can be solved through the computer PC can basically be solved by a mobile phone.
In recent years, with the rapid iteration of user demand, the bridge of APP seems to have gradually exposed some fatigue: for merchants, the development cycle is long, the cost is high, the operation and maintenance are difficult, and the user stickiness is low; For users, downloads take up memory, open slowly, and are constantly faced with the choice of deletion.
In January 2017, WeChat mini programs were born. For users, there is no need to download and install, WeChat can be opened with a scan or search, and it is convenient and fast to use it; For merchants, the cost is low, the development cycle is short, and the maintenance is relatively simple.
Is WeChat mini program a derivative of the App application market? Or will it replace the APP? In the past six months, there has been endless debate about WeChat mini programs and apps. Is the APP dead? Can we spend the day completely without relying on the APP? The editor of Yali Technology was invited to conduct daily general testing.
Get up at 07:00
After waking up, during the washing time, you can open the "Himalaya FM" applet to listen to subscriptions or content of interest, and you can also easily switch between "get", "dragonfly FM", "lychee FM podcast", etc., without downloading similar APPs, turning them off directly after use, and switching is easier. For users who have a lot of applications and often need to clean up space on their phones, it is a heroic perfect rescue, and we can return more memory to photos and videos.
08:00 Go out
When going to work, you can choose different travel methods according to the distance and other conditions.
Tool 1: Self-driving car.
As an oligarchy in the navigation map industry, AutoNavi Maps belong to Alibaba, Baidu Maps belong to Baidu, and the WeChat platform belongs to Tencent. The reasons can be speculated about one or two. Navigation map developers can think about the market.
Tool 2: Ride.
The car comes mini program continues the consistent good user experience, whether it is the service cities covered, or the accurate real-time bus arrival broadcast function, which is basically the same as the App. It is worth mentioning that Zhang Xiaolong, the father of WeChat, once said: "We must move the offline service scene online", which means that offline is the main battlefield of mini programs. Perhaps, in the future, we will be pleased to see that at bus stations and bus stations, you can directly open the service page with a scan of WeChat on your mobile phone to complete all life services such as inquiries and ticket purchases.
Tool 3: Cycling.
Experience Mobike. In general, the Mobike mini program runs relatively smoothly, and the account synchronization between the App and the mini program is realized, without the need to re-register or repeatedly pay the deposit. Although the map is limited by the picture, the Mobike mini program can basically realize 80% of the functions in the app, scanning the code to unlock, payment, etc. can fully meet the basic cycling needs of users. Compared with the App, the discount of the Mobike Mini Program is greater, and the willful free riding period, red envelope car and other benefits are more tempting for ordinary users.
12:00 Lunch
The biggest doubt in life is what to eat in the morning, what to eat at noon, and what to eat at night. In addition to the basic functions of viewing, ordering, and payment, Meituan Takeaway+ Mini Program also retains personalized functions such as merchant classification, surrounding food recommendations, and preferential discounts, and the hearts and stomachs of foodies are properly taken care of by the mini program.
9:00-12:00, 14:00-18:00 office hours
In the past, in order to facilitate learning and office, we would download some tool apps such as timing, translation, memos, etc., and these apps were all "rigid need" and "low-frequency" apps, with high development costs, low user stickiness, and low frequency of use. For developers, the development time of mini programs is about 2 weeks, and the cost is only one-sixth of the app, and for users, it is a win-win thing to kill two birds with one stone.
19:00 Dinner
Choose to go to offline restaurants with friends to enjoy food at night, compared to the previous queue with numbers, check out the paper menu, through the waiter to place an order to check out, the O2O service applet to the change of offline merchants is completely subversive, WeChat scan the store's QR code, directly enter the service page of the store's mini program, you can self-service to complete the number pickup, order, checkout and other behaviors, and use it up and leave, will no longer receive redundant subscription information. From the perspective of merchants, consumer data can be retained, consumer preferences, service evaluation and other data can be comprehensively displayed in the background of the mini program, and through data statistical analysis, the optimization of goods and the improvement of services are very valuable.
21:00 Watch videos, entertainment and study
After get off work, the use time of the computer is getting shorter and shorter, and everyone is familiar with video apps: iQiyi, Tencent, Sohu, etc., we almost download 3-4 playback apps on a mobile phone, users will basically choose the player based on the content, so we will habitually see such a phenomenon, everyone download an App because of a popular TV series, when the mobile phone shows insufficient memory, will first think of uninstalling the player, so repeatedly downloading, installing, and uninstalling again, seriously affecting the user's experience. The "small and fast" characteristics of the mini program perfectly avoid such a "gray area", no need to download and install, and leave when you use it. In the future, video players will be like "channels" rather than "televisions".
Sleep starts at 23:00
According to relevant surveys, the incidence of insomnia among Chinese adults is as high as 38%. Is there an app that helps us sleep? In the process of testing, Xiaobian found a sleep mini program - "Little Sleep", which contains more than 80 kinds of nature sounds such as "spring breeze and drizzle", "sheep bab", "cradle song", "red mud stove", etc., and keeps dynamic updates every week, these native nature sounds make it easier for people to concentrate, relax and improve sleep quality, and is internationally recognized as an efficient sound therapy method that is helpful for sleep disorders, mental distraction diseases, etc.
After relevant testing and integrated thinking in the process, the editor of Yali Technology believes that although Yali has first launched the service of developing mini programs for users for free, it is more about allowing users to enter the future Red Sea in advance, so that users can grasp the trend and seize the opportunity in advance. At the same time, it is undeniable that the impact of mini programs on the future Internet is pivotal and even subversive, especially in offline scenarios, such as restaurants, stations, gas stations, etc. The essence of mini programs is that they can be used when needed, and their goal is not traffic, users, let alone app stores, but to open up offline and return tools to services.
As a mini program with innate advantages, the editor will gradually expand the scope for test invitations. Welcome to participate. What do you think about the future of mini programs? Welcome to leave a message to communicate.
Source of this article: Chinaz Webmaster's Home
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Posted on 7/11/2017 11:10:46 PM
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Posted on 8/17/2017 9:10:21 AM
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