| Chinese search giant Baidu released the Baidu Japan Search Engine (Baidu.jp) in 2007 in hopes of competing with Google and Yahoo in Japan. But now the prominent position on the page is only this sentence: "Baidu's mission is to provide people with the best and fairest way to find the content they need." "Here are some email addresses for business partners to contact themselves. A Baidu spokesperson confirmed with the Tech in Asia website on April 17 that Baidu's Japanese search engine had been closed. "We do not rule out the possibility that we will make a comeback one day, and it is also possible that we will introduce our search technology services on other Japanese platforms," the spokesperson said. This is a screenshot of Baidu's Japanese search engine in 2011, when Baidu was already losing money. The spokesperson said the baidu.jp's true shutdown date was actually March 16, but what we saw was that the baidu.jp was barely noticed and there were few reports about it — showing how failed the search engine was. The spokesperson also said: "It's no secret that Baidu's Japanese search engine has never been very popular, in 2013 we stopped updating the homepage, and the number of search users was not too much last year or so. Despite the setbacks baidu.jp, Baidu's Japanese office is still operating Simeiji, a popular Japanese input method among users. A Baidu spokesperson said this was the company's decision, saying that the entire company is currently working hard to make the company a fully mobile-first company. For this reason, Baidu is currently paying more and more attention to mobile and O2O. Japan's smartphone penetration rate has exceeded 70%, and the iOS system is dominant, with a market share of over 60% as of December 2014. The spokesperson said Baidu's Simeji input method is very popular in Japan, with more than 14 million users. Yahoo Japan is the largest search engine in Japan, and the second place is Google, although the Baidu Japan search engine was released in 2007, but Baidu had to release it again in 2008. In addition to the search engine business, Baidu is also slowly entering the global market through practical apps such as anti-virus software, web browsers, and App markets, and is currently expanding mainly in leading mobile countries such as Thailand and Indonesia. |