The era of big data tells you what netizens are talking about

Anti-corruption, smog, housing prices, do you know which one others pay the most attention to? Education, medical care, pension, do you know which problem everyone has the same headache as you? …… A few days ago, Fudan University released the "Twelve Social Issues" sub-report of the "China Internet Society Mentality Survey (2014)", which tried to answer the above questions.

The research team of the Communication and National Governance Research Center of Fudan University summarized the social issues that netizens have paid more attention to in recent years into twelve items, and through the data survey and analysis of 1,800 network sample users (according to relevant classification standards, the respondents are divided into: business elites, people in the system, professional and technical personnel and bottom groups), let's take a look at what netizens talk about online.

[Twelve major issues: education first]

The report summarizes the social issues that have paid more attention in recent years into 12 items, and according to the ranking, the highest mention rate is education issues. Here's what follows (percentage data is mention rate):

Education Topics 23.8%

Anti-corruption issues 22.9%

Environmental Issues 18.1%

Housing Price Issues 17.6%

Medical Issues 17.5%

Religious Issues 14.6%

Food Safety Issues 14.1%

Ethnic issues 13.9%

Income distribution issues 13.9%

Pension issues 11.3%

Employment Issues 9.9%

Household registration issues 8.9%

[Education Topic: Increasing Attention to Teacher-Student Relationship]

The data shows that among the followers of education issues, higher education (36.3%) is the most concerned, followed by the examination enrollment system (34.8%) and primary and secondary education issues (27.2%).

It is worth mentioning that the teacher-student relationship has also become a new content of attention among netizens, with 5.7% of users paying attention. Researchers believe that in recent years, topics such as teachers' sexual assault on primary school students, college teachers maintaining improper gender relations with students, and utilitarianization of teacher-student relationships have been highly exposed, which has increased the attention of teacher-student relationships.

[Attention to "fighting tigers and swatting flies": the bottom group of society is much higher than the business elite]

Among the people who pay attention to anti-corruption issues, the data shows that the highest attention is paid to the bottom of society (25.6%), of which frequent followers account for 11.9% of this group. Secondly, 22.5% of the personnel in the system paid attention to this topic, and 10.0% of the group were frequent followers.

In contrast, the proportion of knowledge and technical personnel and business elites who frequently pay attention to anti-corruption issues is 8.2% and 2.1%, respectively.

In addition, the anti-corruption issue had the highest satisfaction among all the topics, with 6.6% of users saying they were "most satisfied" with this topic, compared to the second largest number of respondents who said they were "most satisfied", accounting for 1.5% of the total respondents. Among the 315 samples that could judge specific attitudes, 60.3% of users affirmed the central government's anti-corruption actions, and nearly a quarter of them were very positive.

[Focus on "haze control": only 1.3% of people are satisfied]

For environmental issues, the data shows strong dissatisfaction among netizens, with only 1.3% expressing satisfaction with environmental issues, 89.2% expressing dissatisfaction, and the remaining 9.5% being neutral.

Among various environmental protection issues, the highest concern is haze, accounting for 71.4% of the concerns.

In terms of attribution of environmental protection problems, the top three attributions are: 26.9*% believe that the rapid industrialization process has led to environmental protection problems; 25.2% believe that the current situation of environmental protection is due to the lack of guidance from the government; 18.5% believe that the current situation of environmental protection should be attributed to the weak environmental awareness of the people.

[More than 30% of respondents believe that happiness is deprived of housing prices]

35.0% of netizens among those who follow the housing price issue believe that the financial pressure of buying a house has deprived them of their own happiness, while 13.1% of users said that the burden on their families has increased significantly.

Regarding the issue of housing prices, the satisfaction of the surveyed netizens is even much lower than that of environmental protection issues: only 0.3% of netizens expressed satisfaction with the current situation of housing prices, 87.0% were dissatisfied, and the rest were neutral.

At the macro level, 19.9% believe that the current situation of housing prices affects the normal development of China's economy, 11.1% of followers believe that the current consumption structure of Chinese people is seriously distorted, and another 10.8% of netizens believe that high housing prices will exacerbate the gap between the rich and the poor in society.

[Income distribution: not suffering from scarcity but suffering from inequality]

The data shows that among the followers of distribution issues, the fairness of income distribution is the most concerned. 58.4% of the followers mentioned the issue of fairness, and 33.5% and 24.4% of the users were concerned about the matching of income policy and welfare policy and income distribution reform respectively.

Why is there an unfair distribution of income? 43.9% of the followers believe that it is caused by unreasonable income distribution policies, and 41.2% of the followers believe that it is caused by the monopoly of interests of a specific group or a specific industry.

Internet users believe that the direct social impact of unfair income distribution is the reduction of people's happiness. According to the data, 35.7% of those who follow the issue of income distribution say that their own happiness has decreased as a result, and another 32.6% of netizens believe that unfair income distribution will lead to an increase in the rich and poor of society.

[Food safety: "post-80s" are the most dissatisfied]

The data shows that only 0.9% of the followers of food safety issues are satisfied; 86.3% of followers expressed clear dissatisfaction; Another 12.8% expressed a neutral attitude.

Among users of all age groups, the dissatisfaction of "post-80s" users is the highest, accounting for 90.8%, and the proportion of dissatisfaction among followers of other age groups is 87.5% of "post-90s", 83.8% of "post-70s", 84.8% of "post-60s", 88.9% of "post-50s" and 88.9% of previous followers.